European Union Chamber of Commerce in China, along with SwissCham Beijing, Bencham, BritCham and China-Britain Business Council, are delighted to invite you to "Book Presentation - Toxic Capitalism: Are we the last Generation on Earth?" on 27th November, 2012 at Face Bar.

Author Gilbert Van Kerckhove joins us the book presentation to give us a review of his thought provoking new book, "Toxic Capitalism the orgy of consumerism and waste: are we the last generation on Earth?"

The book centers on the world’s economic, environmental, governmental and social problems and what we need to do to fix them. Living in China Gilbert became alarmed by the dramatic pollution levels and the impact of Toxic Capitalism, an unwelcome strain of capitalism that thrives on over consumption and indiscriminate wastage, promoted by the West with the help of questionable companies, financial institutions and governments. China, as Factory of the World, is facing depletion of resources and roams the world to satisfy its voracious appetite for energy, raw materials, and food. How serious is the environmental destruction? Is capitalism fundamentally wrong? How did we come to this madness, and what can we do to preserve the future of our children?

We need to combat the idolatry of consumerism and fight for our goals: quality & durability, saving resources and energy. We simply consume too much and too quickly: too many gadgets, too many clothes, too many consumer products we either use little or even never at all. We waste too much, including food. Quality & durability is not limited to consumer products. We need it in governments, services, companies, and financial institutions. We have to change our lifestyle.

Gilbert Van Kerckhove, is from Belgium and graduated as master in electronic engineering. Since 1980 he has been working with China, where he spent 27 years, mostly in Beijing but also in Hong Kong and Shanghai. He is the president of a Beijing-based management consulting that provides strategy guidance to foreign and Chinese companies. Since 2000 he has been assisting the Beijing Municipality in the areas of economic studies and foreign investment promotion. He has received the highest Chinese awards for his role in the 2008 Olympics, including the Chinese Green Card. He considers Beijing his home.

For more information visit http://blog.strategy4china.com and www.toxiccapitalism.com

Please note a limited number of copies of the book will be available for sale at the event (Price: hardcover 270 RMB and softcover 170 RMB.)

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