Agenda
Section One - Guest presentation
Title: mHealth China: Designing a Winning Business Model
Speaker: Dr James Xiao, Senior Manager, Pharmaceutical and Life Sciences, PwC China
1. mHealth global report – executive summary
This report assesses the market opportunities and challenges for mHealth from the perspective of patients, payers, and providers
2. mHealth China report – executive summary
Analyze mHealth’s current status in China
Establish guiding principles of designing new mHealth businesses
Illustrate through case studies of new mHealth businesses
3. mHealth China report key findings
Expanding mobile users and increasing healthcare needs collide to form a fertile ground for mHealth experiments
A framework of analyzing mHealth user needs
New services will be designed with deep user insight on mHealth’s primary users: consumers and physicians
Many existing mHealth models in China are incremental improvement along incumbents’ product expansion
Promising mHealth models align stakeholders with quantifiable benefits to generate sustainable revenue
A supporting environment could accelerate mHealth growth in China
Section Two - Working Group Internal Discussion
Experts from different product scopes exchange ideas
Focus of this time - Standardization
Section Three - Any other business