Topic: Public Affairs and Social Media
Speaker: Eric Lin, Public Affairs and Project Director Lafarge Shui On Cement Co. LTD. Chongqing BU
Language: English
Venue: 6F, Tower A of Phoenix Building, NO.18 North Qingfeng Road, New North Zone, Chongqing, China
重庆市北部新区青枫北路18号 凤凰座A栋 6楼
Date: 21st March 2013
Ticket: Members Free / Non-members 100 RMB
Agenda: 14.30 – 15.00 Senior Guests meeting with BU CEO Gus Xiong
15.00 – 17.00 Workshop of Public and Affairs for and stakeholder Relationship
1. Introduction of Lafarge operations.
2. PA (Public Affairs') roles and responsibility.
3. PA strategy and execution.
4. Media relationship and crisis management process.
5. Chongqing's PA environment and landscape.
6. Q&A.
If you have any questions please contact Corinna via:
cq_events@europeanchamber.com.cn, 023-63707122
Please register until the 17th March.
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About Eric Lin,
PA and Project Director of Lafarge Chongqing
Experience:
2008 - 2013 Public Affairs Director for Lafarge Chongqing. Looking after
PA, Communication, M&A and Green Field Project, Marketing Function
2008 Senior Strategy Manager. GE. (GE plastics and GE silicones)
1999 - 2003 National Sales Director. Lafarge Roofing.
1997 - 1999 National Marketing Director. Lafarge Roofing
1996 - 1997 Special Envoy to UNESCO. Expedition to Antarctica.
About Chongqing Branch of Lafarge Shui On Cement Ltd.
Founded in 1833, Lafarge is the world leader in building materials, with top-ranking positions in all of its businesses: Cement, Aggregates & Concrete. With 68,000 employees in 64 countries, Lafarge posted sales of Euros 15.3 billion in 2011. With the world’s leading building materials research facility, Lafarge places innovation at the heart of its priorities, working for sustainable construction and architectural creativity.
Entered Chongqing market in 2003, the leading building materials enterprise in the local market, Lafarge Shui On Cement Chongqing Branch has seven cement workplaces, three concrete workplaces, an aggregate workplace, and a wall-fill materials workplace.
Lafarge focus on innovation, which is committed to develop and provide reliable products and system solutions in the field of sustainable construction. In 2009, Lafarge signed a strategic cooperation agreement with Chongqing Municipal People's Government, and aimed at further promoting the sustainable development of Chongqing.
Based on the world's top R&D center and cutting-edge technology, Lafarge has successfully developed sustainable building products for local market, including pervious concrete, colored concrete, lightweight aggregate concrete, and other new energy efficient and environmentally friendly building materials, which help Chongqing to realize 65% of building energy efficiency indicators, and further develop the sustainable construction.
In 2012, Lafarge was awarded as "Top Ten Fortune 500 Foreign Enterprise in Chongqing" by Chongqing Municipal People's Government.