This afternoon seminar will provide you with key insights into the behaviors of the Chinese consumers, strategies to succeed and how to effectively utilize social and digital media.
Title: Brand Loyalty and the Changing Tastes of Chinese Consumers
Date: Tuesday 21st May 2013
Time: 1:30 – 6:00PM
Venue: The Sofitel Hyland, Shanghai
Price: RMB895
Early payment price: RMB795 for payment made before 3rd May 2013
Guest Speakers:
Jessie Qian, Partner Audit, KPMG China:
The global reach of the Chinese luxury consumers
Andy Edwards, Head of Planning, BBH Shanghai:
Finding the balance between knowing your audience and knowing what you stand for
Miriam Bray, CEO & Executive Director, Jaff Jewelry:
The keys to succeed in the China luxury market
Tina Hu, General Manager Head of Consulting Service, CIC:
Utilizing social media to connect with your consumers – social assets and consumer tribes
More information can be found here.
For more information, please visit:
http://www.sbrchina.com/mv/events/1369038.html