Event Details
Event type: Workshop
Date: Wednesday 15 May 2013
Time: 3.45pm - 6.00pm | 15:45 - 18:00
Location: Beijing Lufthansa Center, Office C-411, 50 Liangmaqiao Road, Beijing
Language: Chinese
Participants: strongly recommended for Chinese executive
Event partner: European Chamber of Commerce
Supporting partners:
Bencham,
German Chamber of Commerce
China-Italy Chamber of Commerce
Spanish Chamber of Commerce
China-Britain Business Council, Britcham
Swedish Chamber of Commerce in China
French Chamber of Commerce and Industry in China
Finnish Business Council
Danish Chamber
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Event Description
The China IPR SME Helpdesk is pleased to invite you to a training workshop for SMEs on “Essential Intellectual Property Knowledge to Protect your Technology in China” on 8 May 2013.
Protecting your technology and know-how is a major concern for companies operating in China. This training workshop will introduce the risks and a range of strategies to protect your competitive advantage. You will learn about the intellectual property landscape in China and how to register your IP. You will learn how to prevent your trade secrets becoming public knowledge through physical, technical and contractual barriers. A real-life case study will be presented during the event, giving you the opportunity to learn from the daily business practice. Following this event you will be able to confidently plan your technology transfer whilst maintaining competitiveness and market share. This event will be beneficial to those involved in manufacturing, technology and R&D, or anyone who wants to learn cost effective strategies for protecting their intellectual property.
You are welcome to ask your questions throughout the presentation and during the dedicated Q&A time.
Tentative Agenda
3:45 - 4:15 Registration and networking
4:15 - 4.30 Welcome and Introduction to the Helpdesk Services: Carol He, China IPR SME Helpdesk
4.30 - 5.00 IP Issues in Technology Transfer to China, Stacy Yuan, Associate, Jones Day
5.00 - 5.30 Case Study: Stacy Yuan, Associate, Jones Day
5.30 - 6.00 Q&A Session
6.00 - 6.30 One-on-one IPR Consultation Sessions (optional)
One-On-One IPR Consultation Session
If you would like to receive confidential one-on-one advice about your China IPR, sign up for a free, 20-minute consultation with our qualified IP lawyer. To ensure you have a chance to meet with the expert, please book your session in advance by indicating your interest when you register. The IPR one-on-one consultation is open to European SMEs on a first-come, first-served basis. Any information you provide to the China IPR SME Helpdesk with be treated as confidential.
Registration and Cancellation
China IPR SME Helpdesk events are only available to European Small and Medium Enterprises (SMEs) and SME intermediary organisations, such as embassies or consulates, chambers of commerce and trade associations. China IPR SME Helpdesk events are closed to law firms and consultants who offer IPR services. If you meet the criteria and would like to attend please register by emailing rsvp-china@china-iprhelpdesk.eu with the name and date of the event in the subject line and your company information. You will receive a confirmation email. Because places are limited, in the case of unexpected cancellations please inform the Helpdesk as soon as possible.
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Speaker Biography
Stacy Yuan, Associate, Jones Day
Stacy has advised on anti-counterfeiting strategies, civil and criminal actions, conducted IP audits, and drafted assignments and licensing agreements in commercial transactions. Her experience includes advising on strategies of enforcing trademarks, copyrights and designs in the PRC, including domain name disputes and internet security matters in China, and assisting companies on China branding strategy, including investigations and negotiations onacquisition of multi-million dollar IP assets.
The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and includes training events in China and Europe; online tools and materials at www.china-iprhelpdesk.eu and tailored advice from our expert by phone, Email or though the website.