The European Chamber is delighted to invite you to a tailor-made Workshop on "Marketing Refresher 101". The training will be presented by ICSME and targets to be an interactive dialogue.

This 4 parts training aims to give you “A holistic approach to marketing function that should combine financial and sales aspects”. It unifies many field operation-real life  tips with general marketing approach.

Part 1: MUSTS OF A PLAN
Like in many countries, companies uses some processes for marketing, but most of the times forget important factors of the plan out. As a result many marketing plans fall short and stay on air.

Part 2: ACTION PLAN
Many marketing plans are still starting with R&D or with product. Is it convenient to the changed consumers or Generation Connected ? Which step comes first ? Why many plans do not end up in real field operations?
This session will enable you to:
·         Follow a roadmap
·         Analyze main points of each Ps
·         Create executable actions and tasks
·         Importance of testing in marketing
·         A case study : AYQDO Learning set

Part 3: PRICING / QUALITY IMAGE MANAGEMENT
Pricing is the most important branding tool that comes before advertising. Many plans do not employ helpful techniques while establishing price policy. Who should involve? Types of prices ? How emotion affects the perception of pricing ?
This session will cover:
·         Importance
·         Ways to decide
·         Is Chinese consumer different from other countries?
·         A Chinese product case : Ruining a very good product by wrong pricing.

Part 4: MINI WORKSHOPS
This part will be the most interactive part. Three separate briefs (on marketing strategy selection, place-distribution and pricing policy ) will be given to the attendants. They will try to decide on correct objectives, strategies and actions for these aspects for real cases according to Chinese market.

Registration
Please register through this website (button above).
For any further enquiries, please contact Ms Zhao Yang at yangzhao@europeanchamber.com.cn or 63852023-117, stating your name and company, by Tuesday, 18 July 2013 COB.

Event Terms & Conditions
If you are planning to attend this event, we strongly recommend that you register in advance so that we can keep you updated on any changes that may occur regarding the date and/or venue.

Speakers

Mr. Mufit Mesci

ICSME Shanghai

Mr. Mufit Mesci

ICSME Shanghai

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Mr. Mufit Mesci held many senior roles in his long career. Among other things he was Country Head of McCann-Erickson Central Asia and Senior Director for Leo Burnett and lectured at several universities on Strategic Marketing and Media Planning. He has worked in the past 10 months as embedded CMO for a large Chinese Electronics manufacturer and can combine the experiences of the Chinese brand world with established global practices.

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