The European Union Chamber of Commerce in China is delighted to invite you to join the book presentation: Green China: Sustainable Growth in East and West from 09:00 to 11:00 on 10th October 2013, in our Beijing office, with the co-author Prof Dr Taco C.R. van Someren.

About the book
The green of China is not only for the sake of the planet but also for the long-term profit of the Chinese people. After the agricultural and industrial revolution, China is creating the third growth wave based on sustainability. This greening of the Chinese economy offers threats and opportunities for Western organizations. Getting a piece of this new cake requires strategic innovations in both policy and corporate strategy. 

Based on the theory of strategic innovation and the authors’ extensive practical experiences in academia and industry in China and Europe, potential areas and activities are proposed for strategic innovation in the West in response to Green China. In Green China, you will see:
▶ Intriguing ideas for dealing with Green China for managers, politicians and academics
▶ Unique insight in both Chinese and Western decision making on high level in government and corporations
▶ Focus on creation of competitive advantage while dealing with the new trend of green economy and creating new firms and industries

About the speaker
Prof Dr Taco C.R. van Someren is founder of Strategic Innovation Theory. His PhD (summa cum laude) thesis published in 1991 at the Tinbergen Institute on “Innovation, Emulation and Time” is one of the first books in this field. Educated as an economist in Erasmus University, he enriched his knowledge as manager in consumer goods industry, partner at KPMG (The Netherlands) and co-founder and Geschäftsführer of Germans KPMG Sustainability, Professor and guest Professor at Dutch and Chinese universities. He is Seconded Innovation Expert at the European Commission. 

Agenda
09:00-09:30 Registration and Coffee
09:30-11:00 Presentation and Q&A
11:00 End of event

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