欧盟中小企业中国知识产权服务处和欧盟商会邀请您参加一次互动性和知识性的研讨会，共同讨论如何在中国使知识产权成为有价值的商业资产。此次研讨会将教您识别您的知识产权资产，理出优先顺序，获得公司的支持，以及您应采取哪些经济快速的措施，用以保护您的业务。参加本次研讨会，您将对如何进行内部IP评估有一全面的了解，并且有机会从现实生活中的案例里学习以及参与互动练习，这将围绕以下话题。

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The China IPR SME Helpdesk and the European Chamber of Commerce invite you to an interactive and informative workshop which will address how intellectual property can be used as a valuable business asset in China. The workshop will teach you to identify your IP assets, prioritise them, gain company support and explore quick, cost effective measures you can put in place to protect your business. By attending this workshop you will gain a broad understanding on how to conduct an internal IP assessment and you will have the chance to learn from real life cases and participate in interactive exercises, which will address the following:

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• 如何进行内部IP审计以识别出那些可以被认为是知识产权的公司资产
•  How to conduct an internal IP audit to identify which of your company's assets can be considered intellectual property

• 在中国保护知识产权的现有工具及如何有效保护您公司的资产
• Available tools for Intellectual Property protection in China and how to effectively protect your company’s assets

• 有机会单独与资深中国IPR专家一对一交流问问题
• Get the opportunity to ask your individual questions to our experienced China IPR expert during a one-on-one consultation session following the workshop

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初步日程安排 | Tentative Agenda

08.30am – 09.00am           注册与会前交流（免费咖啡，茶点) | Registration and networking

09:00am - 09:15am           欢迎致辞并介绍服务处 | Welcome and Introduction to the Helpdesk Services

09:15am - 09:45am           把IP作为商业资产来利用 | Using IP as a buiness asset

09:45am - 10:30am           小组互动 | Interactive Group Exercise

10:30am - 11:00am           问答环节 | Q&A Session

11:00am - 11:30am           与专家一对一咨询 （可选）| One-On-One IPR Consultation Sessions (optional)

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与专家一对一咨询 | One-On-One IPR Consultation Session

如果您想单独与专家交流，就自己的问题获得有针对性的建议，我们可以免费为您安排与资深律师进行20分钟的单独咨询。请务必在注册时告知您有这样的需要以便我们提前做好安排。所有预约将遵循“先到先得”及只针对中小企业开放的原则。我们承诺对您提供的所有信息进行严格保密。

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If you would like to receive confidential one-on-one advice about your China IPR, sign up for a free, 20-minute consultation with our qualified IP lawyer. To ensure you have a chance to meet with the expert, please book your session in advance by indicating your interest when you register. The IPR one-on-one consultation is open to European SMEs on a first-come, first-served basis. Any information you provide to the China IPR SME Helpdesk with be treated as confidential.

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演讲人介绍 | Speaker Biography

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Amanda Yang, Trade Mark Attorney, Rouse

Amanda joined Rouse in 2010 as an associate with the Trade Marks Group and is a practicing Chinese attorney-at-law. Before joining Rouse, she worked for renowned local IP law firms for six years. Her practice focuses on trade mark prosecution, protection and related administrative litigation, as well as investigation and evidence collection of bad faith of trade mark squatters. She also provides counseling on trade mark portfolio management, including filing, assignment, opposition and appeal amongst others. Her main expertise lies in the acquisition of well-known trade marks recognition, advising on the registerability of non-traditional trade marks, and scheming, building and implementing integrated IPR protection strategies.

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注册与取消 | Registration and Cancellation

欧盟中小企业中国知识产权服务处举办的各类培训活动仅对欧洲的中小企业及中小企业组织，例如使领馆、商协会等开放。务请律师事务所或提供有关知识产权服务的咨询公司回避。如果贵企业符合条件并希望参加该活动请通过电子邮件注册，邮件地址：rsvp-china@china-iprhelpdesk.eu，并在主题栏注明姓名，活动日期以及附上公司信息。我们会向符合条件的企业发送确认邮件。

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China IPR SME Helpdesk events are only available to European Small and Medium Enterprises (SMEs) and SME intermediary organisations, such as embassies or consulates, chambers of commerce and trade associations. China IPR SME Helpdesk events are closed to law firms and consultants who offer IPR services. If you meet the criteria and would like to attend please register by emailing rsvp-china@china-iprhelpdesk.euwith the name and date of the event in the subject line and your company information. You will receive a confirmation email. Because places are limited, in the case of unexpected cancellations please inform the Helpdesk as soon as possible.

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关于欧盟中小企业中国知识产权服务处 | About the China IPR Helpdesk

欧盟中小企业中 国知识产权服务处通过免费向欧洲的中小企业提供有关中国知识产权的基本信息，问题咨询以及相关培训，帮助他们在中国保护和实施其知识产权。除 了对欧洲的中小企业提供以上免费服务，欧洲的中小企业中间人（包括各成员国驻华使馆）也是服务处的受益者。服务处的服务项目涉及广泛，不仅有在中国和欧洲 举办的各种培训活动，还有通过其网站www.china-iprhelpdesk.eu 提供的免费学习工具和指南，更有专家为中小企业量身制定的解决方案——打电话，发邮件还是登录服务处网站均可获得。

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The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and includes training events in China and Europe; online tools and materials atwww.china-iprhelpdesk.eu and tailored advice from our expert by phone, Email or though the website.

Please send emails to rsvp-china@china-iprhelpdesk.eu for registration.

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