The European Chamber in Shanghai is happy to offer a seminar on marketing, particularly on Local Brands in China.
The objective of the seminar is to enhance your understanding of branding techniques in China by providing theoretical as well as practical insights. A large spectrum of case-studies will be supplied, ranging from Chinese to Western brands with different backgrounds.
Don't miss the chance to meet with Tom Doctoroff(JWT) who will provide a presentation on the topic, including the following points:
- pricing of MNC brands
- local consumers' preferences
- promotion strategies
- TV-adjusted promotion techniques
- product-concept development and ensuing branding strategies
- localization issues affecting promotion.
Agenda
08:00 - 08:30 : Registration
08:30 - 09:15 : Presentation
09:15 - 09:45 : Q&A Session
Registration
To register for this event, please email this form to ateixeira@euccc.com.cn by August 29th, 5pm.
Please note that no written confirmation is sent, unless otherwise required by the participants. Confirmations and cancellations by phone are not accepted. Please note that we require 24 hours notice for cancellations.
Company:
Member of the European Chamber: Y ( ) N ( )
Name of attendee(s): 1) 2)
Phone:
Fax:
No-shows who fail to cancel before this time will be invoiced for the event. Registrations done after the deadline will be accepted only if space permits and are charged an additional 50 RMB walk-in fee.