The fast growth of e-commerce presents an attractive opportunity for European SMEs to access Chinese markets, allowing them to promote their goods to a vast market spread across a large geographical area, for relatively little cost. As the growth of online selling in China continues to reach remarkable levels, it is essential to keep track of the latest trends, safeguard your brand against the risks of pirated and counterfeit products online and develop a pre-emptive strategy that is right for your business.
It is in this context that the China IPR SME Helpdesk and the EU SME Centre are inviting you to an afternoon seminar and networking event aimed at European SMEs that are developing their online business in China. During the seminar you will learn:
Why EU SMEs should be considering online selling in China
Ways to sell online: how to get your goods to the market
How to develop a strong online marketing strategy
Understand 'cyersquatting' and how to protect your domain name
Learn how to monitor e-commerce sites for counterfeits and how you can get support from websites such as taobao.com and alibaba.com to protect your products and brand
You will receive practival advice from our China experts and have the opportunity to attend a one-on-one consultation session to discuss your individual questions, as well as joining the networking session by bringing you together with likeminded SMEs working online in China.
Admission: Free to attend but only open to European SMEs and intermediary organisations. Please contact registration@eusmecentre.org.cn
One-on-one Business Consultation Sessions
If you would like to receive confidential one-on-one advice about your business in China, sign up for a free, 20-minute consultation with one of our experts. To ensure you have a chance to meet with the expert, please book your session in advance by indicating your interest when you register. Please specify the nature of your question and the expert you wish to book a session with. The One-on-One consultations are open to European SMEs on a first-come, first-served basis. Any information you provide to the EU SME Centre and the China IPR SME Helpdesk with be treated as confidential.
Registration and cancellation
China IPR SME Helpdesk and EU SME Centre events are only open to European Small and Medium Enterprises (SMEs) and SME intermediary organisations such as embassies and consulates, chambers of commerce and trade associations. This event is closed to law firms and business consultants. If you meet the criteria and would like to attend please register by emailing registration@eusmecentre.org.cn with the name and date of the event in the subject line and your company information. You will receive a confirmation e-mail. Because seating is limited, in the case of unexpected cancellation please inform the Helpdesk as soon as possible.
About the China IPR SME Helpdesk
The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and includes training events in China and Europe; online tools and materials at www.china-iprhelpdesk.eu and tailored advice from our expert by phone, Email or though the website.
About the EU SME Centre
The EU SME Centre is a support service provider for European SMEs facilitating market access in China. The Centre provides practical information, advice and business tools free of charge, aimed at better equipping SMEs to develop their business and tackle challenges faced in the Chinese market. The online portal www.eusmecentre.org.cn helps SMEs gain a clearer insight into conducting business in China, by offering professional information and confidential advice.
Tentative agenda
2.00pm – 2.30pm Registration
2.30pm – 3.00pm Opportunities and trends when selling online in China
3.00pm – 3.30pm Protecting your brand and products online in China
3.30pm – 4.00pm Coffee break
4.30pm – 5.00pm Developing a strong online marketing strategy for your SME
5.00pm – 5.30pm Q&A Session
6.30pm – 7.00pm One-On-One Business Consultation Sessions