The European Chamber is glad to co-sponsor the China Intellectual Property Summit on Protecting, Managing and Extracting Maximum Value from Intellectual Assets.
The management and protection of intellectual assets play an increasingly pivotal role in fostering innovation and growth in an organization's quest of market dominance in a knowledge-based economy. China's competitive economy is a market ripe with opportunities for innovative organizations. Being able to reap the rewards of your innovation, research or marketing & branding strategy will determine which organizations will be able to survive. The key factors that will determine success or demise are the ability for companies to effectively manage and exploit their intellectual assets.
The rewards are great if the risk can be managed. This Summit will provide an essential toolbox to those responsible for the protection and management of the intellectual assets of their organizations. It offers an excellent opportunity for key global players in IP to exchange views and share valuable insights and discuss the latest strategies and tactical approaches to manage, protect and enforce intellectual assets.
Focus of the 2-day China Intellectual Property Summit
- Understand the National IP Strategy development for China
- Learn tactics to protect your intellectual assets
- Develop strategies to maximize your return on IP assets
- Explore options for increasing your competitiveness through acquisition and investment of IP
- Mitigate the risk in introducing your IP into the maturing Chinese marketplace
To view information regarding the agenda , the price and the registration , please click here