European Union Chamber of Commerce in China
Automotive and Auto Components Working Groups
Joint Working Group Meeting
Date and Time: 24 January 2014, 9.00-11.30am
Venues:
European Chamber Beijing Office: Office C-411A, Beijing Lufthansa Center, 50 Liangmaqiao Rd (via videoconference, speaker in Shanghai)
European Chamber Shanghai Office: 333 Huai Hai Middle Road, Unit 2204 (22nd floor), Shui On Plaza

Dear Working Group Members,

The European Chamber is pleased to invite you to the next Joint Automotive and Auto Components Working Group Meeting in Shanghai and Beijing via videoconference, which will take place on 24th January from 9am. At the meeting, Mr. John Jullens, Partner at Booz & Company will deliver a presentation on Racing to the Bottom. As the Chinese low-end market gains in importance, Western automakers and suppliers must decide whether, and if so how, to enter this segment, adapt their business models, develop low-end engineering and manufacturing capabilities, and defend their competitive positions against local Chinese players. The presentation will offer a perspective and potential solutions to all of these questions. The presentation will be followed by a Q&A session and an interactive discussion on the topic.

Mr. John Jullens is a Partner at Booz & Company with more than twenty years of management consulting and industry experience in North America, Europe, and Asia. He currently co-leads the firm’s engineered products & services practice in Greater China. He has advised numerous multinational and local Chinese companies on a wide range of strategic challenges, including market entry into China as well as international expansion out of China and how to achieve top-line growth through organic and inorganic means. He blogs at www.johnjullens.com and writes a monthly column for Strategy & Business (“Global Perspective”) and the CEIBS Business Review (“The Practical Strategist”). In addition, he is a regular contributor to such leading business publications as China Daily, Financial Times, Forbes, Harvard Business Review, Shanghai Business Review, and the Wall Street Journal. He currently resides in Shanghai with his wife and daughter.

Tentative Agenda
1. Presentation by Mr. John Jullens on Racing to the Bottom
2. Q&A and discussion
3. Any other business

Please kindly register with Ms. Juno Zhang at jzhang@europeanchamber.com.cn  before COB 22 January 2014, specifying if you will attend in Beijing or Shanghai.

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