Fully booked: Better use of Social Media in China Go back »
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Time2014-02-14 | 08:30 - 11:00
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Venue:Jones Day
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Address:4th Floor, 27 Zhongshan Dong Yi Road 上海市中山东一路27号4楼
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Fee:Members: 200 |
Non Members: 400
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Please note: This event will be held at the office of Jones Day, 4th Floor, 27 Zhongshan Dong Yi Road 上海市中山东一路27号4楼.
The European Chamber Shanghai is delighted to invite you to a Seminar on Better use of Social Media in China.
Social business is nascent, and the landscape will continue to change rapidly. Companies understood, over all in China, the leverage of social business by raising their social media presence as microblog played an important part in the spread of brand awareness. This Marketing & Communication Seminar will focus on communication through social media in China and how companies can ensure a better use of it. Phoebe Li, Celanese, will cover topics of internal communication, such as code of conduct for your staff and present how a big international manufacturing company like Celanese set up their specific and unique internal policy for social media, while Cecilia Wu, Senior Consultant, L’Atelier (BNP Paribas), will then focus on the trends and evolution in China and more particularly on the proper usage of social media in crisis management, including how to handle consumers’ complains.
Agenda
08.30 - 09.00 Registration
09:00 – 09:10 Welcome Remarks, European Chamber
09:10 - 09:40 Internal communication, by Phoebe Li, Celanese
Code of Conduct for your staff
How to use social media to promote company culture and strategies
09:40 - 09:55 Q&A
09:55 - 10:30 External communication, by Cecilia Wu, Senior Consultant, L’Atelier
Utilizing social media to connect with your consumers
Best Practices: How to handle consumers’ complains on social media
Usage of social media in crisis management
10:30 - 10.45 Panel Discussion and Q&A
10.45 - 11.00 Closing Remarks, European Chamber
Registration
Please register on this website (above) or contact Ms. Zhao Yang at yangzhao@europeanchamber.com.cn / (21) 6385 2023, stating your name and company, by Wednesday, 12 February COB.
Speakers
Ms. Cecilia Wu
Cecilia Wu is senior consultant and has over 5 years experience in market research, business strategy analysis and trend monitoring. She has been working for 3 years in L’Atelier BNP Paribas Shanghai, dedicating to digital business research, offering consulting advices on e-commerce, social media, mobile apps, tech innovation for companies like Ventech, Total, Mustela, Emailvision etc
Ms. Phoebe Li
Phoebe is the head of Asia communications team at Celanese Corporation, a chemical and specialty material company headquartered in Dallas, USA. Phoebe has witnessed the development of communications & PR industry in China and grown with it along the road. She has rich experience of communications with profound understanding and skills. She graduated from Fu Dan University. When she is not working, she enjoys reading and leisure tours with friends.