China has the most internet (513 million) and mobile phone (859 million) users in the world and the country’s ICT sector as a whole was worth an estimated €1.3 trillion in 2010. This dynamic and expanding market is an attractive prospect for European ICT companies. Yet, the complicated landscape of app stores and persistent piracy culture poses challenges for overseas developers.

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The China IPR SME Helpdesk and the EU SME Centre invite you to a seminar which will discuss how European SMEs can make the most of China’s huge ICT market and the steps you must take to protect your business, including:

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• An overview of China's ICT sector, including the latest developments

• How foreign providers should adjust to the Chinese market in order to make market access successful
• How to use the unique Chinese software copyright registration regime
• The importance of registering trade marks in China’s online market
• Launch of the China IPR SME Helpdesk’s new guide for ICT businesses

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You will receive practical advice from our China experts and have the opportunity to attend a one-on-one consulatation session to discuss your individual questions. 

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Tentative Agenda

08.30am - 09.15am           Registration and networking (breakfast provided)

09.15am - 09.30am           Introduction to the EU SME Centre

09.30am - 10.00am           EU SME Centre presentation

10.00am - 10.15am           Introduction to the China IPR SME Helpdesk

10.15am - 10.45am           Benefiting from China’s booming ICT market without losing control of your IP

10.45am - 11.15am           Q&A Session

11.15am - 11.30am           One-on-one Consultation Sessions (optional)

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One-On-One Consultation Sessions

If you would like to receive confidential one-on-one advice about your business in China, sign up for a free, 20-minute consultation with the experts of the China IPR SME Helpdesk or the EU SME Centre. To ensure you have a chance to meet with the experts, please book your session in advance by indicating your interest when you register. Please specify the nature of your question and the expert you wish to book a session with. The One-on-One consultations are open to European SMEs on a first-come, first-served basis. Any information you provide to the China IPR SME Helpdesk and the EU SME Centre will be treated as confidential.

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Registration and cancellation

China IPR SME Helpdesk events are only open to European Small and Medium Enterprises (SMEs) and SME intermediary organisations such as embassies and consulates, chambers of commerce and trade associations. This event is closed to law firms and business consultants. If you meet the criteria and would like to attend please register by emailing rsvp-china@china-iprhelpdesk.eu with the name and date of the event in the subject line and your company information. You will receive a confirmation e-mail. Because seating is limited, in the case of unexpected cancellation please inform the Helpdesk as soon as possible.

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About the China IPR Helpdesk

The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and includes training events in China and Europe; online tools and materials atwww.china-iprhelpdesk.eu and tailored advice from our expert by phone, Email or though the website.

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About the EU SME Centre

The EU SME Centre is a support service provider for European SMEs facilitating market access in China. The Centre provides practical information, advice and business tools free of charge, aimed at better equipping SMEs to develop their business and tackle challenges faced in the Chinese market. The online portalwww.eusmecentre.org.cn helps SMEs gain a clearer insight into conducting business in China, by offering professional information and confidential advice.

Contact : rsvp-china@china-irphelpdesk.eu

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