The European Chamber is pleased to welcome you to the 12th SME Breakfast Seminar in Beijing.
This Seminar will address "Branding in China". The objective of the seminar is to enhance your understanding of branding techniques in China by providing theoretical as well as practical insights. Our speakers will provide a variety of case-studies of Western brands in China and practical advice on how to choose an effective branding strategy.
Speaker 1: Marianne Friese, Marianne Friese Consulting
Biography
CEO of Marianne Friese Consulting GMBH, strategic market and communications consulting, Chief Rep. of China office in Beijing Extensive “on the ground” experience in high caliber consulting and project management in Asia-Pacific, Europe and the US Expertise in global brand building, marketing communication and corporate reputation management 15+ years experience in coaching and developing multi-national teams for market development and communications projects 5+ years market and communications consulting in Greater China Present and previous clients include: DaimlerChrysler, Voith AG, Deutsche Post World Net, Metro Group, Oracle, P&G, Unilever, Jagermeister, Staatsbrauerei Rothaus AG Dipl. Industrial Engineer, M.A. Cal State Languages: German, English, Basic Chinese, French
Brief outline of presentation:
Branding + brand building - why bother? Branding in China - what's different? Naming - what's the road to success? How Jagermeister got their REAL Chinese name - case study on recent project Logo and registration - what you always wondered about...
Speaker 2: Colin Saunders, Fleishman Hillard International Communications
Biography
Knowledge and experience developing strategy for US, Chinese and Irish media Jointly part of Fleishman Hillard’s Brand’s and Business Team and Corporate Reputation Management Team Experience working for of a number of Fortune 500 clients including AT&T, Caterpillar, Enterprise Rent-A-Car, Emerson, Arcelor Mittal, Starbucks and Wal-Mart B.Sc (Hons) Business Management and Marketing, Dublin Institute of Technology, Ireland Fluent in English, Basic Mandarin, Conversational Irish and French
Brief outline of presentation:
The value of building relationships with Chinese media Guiding the media to your message Top tips for getting your message through Case Study: IDA Ireland Raising the Irish flag in China Case Study: Starbucks Chongqing Establishing the brand, establishing the coffee bean
Agenda
08:00 - 08:30 : Registration
08:30 - 09:15 : Presentation
09:15 - 09:45 : Q&A Session
Address: 50/F, Capital Mansion, No. 6 Xin Yuan Nan Road, Chao Yang District, Beijing 100004, P.R. China
Tel: (8610) 8486 2225
Please note that there is a dress code for the Capital Club
The SME Working Group
The SMEs Working Group offers a platform for European SMEs to network, exchange views and experience, and join efforts to relay their concerns to the Chinese Government. The SMEs Working Group is event-driven, aiming at providing regular updates and practical information about developments in a Chinese business environment particularly challenging for moderate size operators.
To register for this event please fax your response to the European Chamber at 010 6462 2067 by Wednesday 25th October 2006 3pm or email euccc@euccc.com.cn. Please bring a print-out of your confirmation. We require 24 hours notice for cancellations. No-shows who fail to cancel before this time will be invoiced for the event. Fees will be collected at the entrance. Please note that registration begins at 8.10am. Persons without prior registration will only be allowed entrance if space permits and will be charged a 50 RMB walk-in fee.