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China's corporate champions have arrived. Consumers around the world are typing on Lenovo computers, storing their food in Haier refrigerators and speaking on Huawei mobile phones. But how did products from these Chinese companies enter our daily lives?
China Goes West presents an unrivalled overview of Chinese companies' expansion into international markets and the opportunities and challenges it brings. Through rigorous research, case studies and exclusive interviews with senior executives, Backaler tells the story of why and how Chinese companies invest in developed countries in Europe and the US, providing much-needed insight into these firms and their rise. He also provides thorough, practical advice for governments, companies and societies in China and the West to minimize the threat and maximise the benefits of Chinese investment.
This talk will specifically address the drivers of Chinese firms’ international expansion and the implications for European multinational corporations – both in China and in their home countries.
Agenda
08:30 - 09:00 Registration and Coffee
09:00 - 09:05 Welcome Remarks by David Cucino, Ex-President of European Chamber
09:05 - 10:00 Presentation by Joel D. Backaler
10:00 - 10:30 Q&A
This event will also be held in Shanghai on 27th of May, please click here for more information.