We are pleased to invite you to the next Joint meeting of HR and MarCom Forum, which will take place on Thursday 15th May, from 10:30 to 12:00 at European Chamber Beijing Office.
Presentation on Employees Rising – Seizing the Opportunity in Employee Activism
A new, groundbreaking study conducted by leading global public relations firm Weber Shandwick reveals a rising social movement ignited by the digital and social media era – employee activism. Employee activists draw visibility to their workplace, defend their employers from criticism and act as advocates, both online and off. One in five employees (21 percent) is estimated to be an employee activist, and another 33 percent have high potential to be employee activists. As the movement grows at an increasing speed, employers have an enormous opportunity to engage and capitalize on these powerful advocates, or risk missing out on an important group of supporters and, at worst, fail to curtail detractors who have the potential to upend company reputations.
At this joint Forum meeting Weber Shandwick’s Dr. Leslie Gaines Ross (Chief Reputation Strategist) and Micho Spring (Chair, Global Corporate Practice) will be discussing why in today’s environment where there is an alarming lack of trust in all institutions, employees are increasingly the key prism for brand credibility and trust. Engaging them can provide companies the best way to humanize and unify their enterprise voice — a strategic imperative in today’s environment.
About the speakers
Micho Spring leads the firm's Global Corporate Practice, as well as the New England region for Weber Shandwick. Her practice focuses on enabling corporate clients to use communications to support their business strategies, enhance and protect their reputation, and respond to public policy challenges. During her tenure at Weber Shandwick, Micho has counseled clients across industries on a wide range of reputational issues, including CEO succession, mergers and acquisitions, litigation and regulatory matters, and corporate responsibility.
Micho brings extensive experience as a senior manager in both the public and private sectors to her work as a communications strategist. Her experience includes six years as CEO of Boston Telecommunications Company and four years as Deputy Mayor of Boston. She also served as Chief of Staff to Boston Mayor Kevin H. White after four years of service in New York City government.
Micho currently sits on the Executive Committee of the Greater Boston Chamber of Commerce, is a founding member of the WBUR Group Executive Council, and is Chair of Friends of Caritas Cubana. She holds numerous board memberships, including NBH Holdings Corp, the John F. Kennedy Library Foundation, The Boston Foundation, and the Massachusetts Women's Forum, of which she is a past President.
In 2008 Micho was inducted into the Academy of Distinguished Bostonians by the Boston Chamber of Commerce. In addition, she received a Lifetime Achievement Award from the Greater Boston Chamber of Commerce's Women's Network, the Jorge Hernandez Corporate Leadership Award, and the Order of Isabel La Catolica Award presented by King Juan Carlos of Spain.
Leslie Gaines-Ross, Weber Shandwick's chief reputation strategist is the architect of groundbreaking, award-winning research into CEO and corporate reputation, CEO transitions, corporate rankings, online reputation, executive visibility, thought leadership, and reputation sustainability and recovery. Leslie is a member of the firm’s global senior management team.
Leslie is one of the world’s most widely recognized experts on reputation -- how reputations are built, enhanced and protected. She spearheaded the first comprehensive research on CEO reputation and its impact on company reputation and business performance. She developed Weber Shandwick’s global corporate reputation studies--Safeguarding Reputation, Risky Business: Reputations Online, Socializing Your CEO and The Company behind the Brand: In Reputation We Trust. Her article, “Reputation Warfare,” was published in Harvard Business Review.
Leslie is a frequent public speaker on CEO and corporate reputation management. She is a member of Ethical Corporation's Advisory Board, serves on the Executive Advisory Panel of Corporate Reputation Review and was named one of the “100 Most Influential People in Business Ethics” by Ethisphere Magazine as well as one of the Top 100 Thought Leaders in Trustworthy Business Behavior by Trust Across America.
Tentative Agenda
10:30-10.40, Welcome and introduction by HR Forum Chair
10:40-11:30, Employees Rising – Seizing the Opportunity in Employee Activism by Micho Spring and Dr. Leslie Gaines Ross, Weber Shandwick
11:30-12:00, Q&A Section
As always, we welcome your suggestions for possible agenda topics and speakers for the future meetings.
Due to capacity concern, first come first serve policy and one seat per company policy will be applied. Please register hereMs. Cindy Lu via clu@europeanchamber.com.cn by COB on Wednesday 14th May.
Downloads
Some documents are only available to download by members of the following Working Groups / Fora in Beijing.
- Human Resources Forum
- Marketing and Communications Forum
If you are a member please login to our website first to download the documents.
Meeting minutes
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Presentation slides
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