With more than 526 billion internet users and USD 310 billion in eCommerce transactions in the past year, China is now the largest eCommerce market in the world. The Chinese eCommerce market is dominated by local players, most of which have no presence in the western world.
This high-quality full-day e-business management course delivers expert insights and powerful hands-on workshops. You will also experience a real-world approach to learn and apply it to your projects.

!!! European SMEs who register until 15 June will enjoy a 10% discount after approval!!!

Who should participate?

This training session targets any brands or merchants with an eCommerce or Digital project on the Chinese market.

Agenda:

08:30 - 09:00 Registration

09:00 - 10:00 Introduction to the E-commerce market in China -Market Insight

10:30 - 11:00 Coffee Break

11:00 - 12:30 Digital Landscape

12:30 - 14:00 Lunch Break

14:00 - 15:30 Digital Marketing & Strategy study cases

15:30 - 16:00 Coffee Break

16:00 - 17:00 Platform & Tools - Budget practice

Training Contents

Market Insight:
• What are the attributes of this market?
• Who are the Chinese Internet users?
• Who are the Chinese online buyers?
• Focus on the mobile market in China
• Market Size
• Market Growth
• Why does the Chinese consumer buy online?

Digital Landscape:
• Who are the main players on the Chinese Internet & eCommerce Market?
• What do Chinese users do on the Internet?
• A very specific and local market
• Baidu : The leading search engine in China
• Social networks are very important in China
• Weibo & Wechat Focus
• Payment Methods in China
• BBS Importance in China
• Mobile Shopping

Marketplaces
• The major importance of e-Marketplaces in China’s eCommerce scene
• Business models of the e-Marketplaces in China
• Tmall/Taobao Focus
• Merchandising & Advertising on e-Marketplaces

OmniChannel
• Omnichanel in China – Times are changing
• Users Scenarios of the China Omnichannel
• How should retailers deal with Omnichannel in China?

Digital Marketing in China
• What are the leverages for a successful internet strategy in China?
• SEO & Content Marketing in China
• SEM & Online Advertising in China
• Social Marketing
• Direct & Email Marketing

eCommerce Platforms in China
• Which technology fits which needs in China
• Specificities of your eCommerce platform in China
• Hosting
• Step by step : How do I build my eCommerce website ?
• IT & 3rd party system integration (ERP, CRM, etc..)

eCommerce Operations
• Import
• Logistics
• Shipping
• Catalog
• Digital
• Customer service

Digital IQ in China
• eCommerce Strategy & Case Studies
• Successful Case Studies

Budget
• Budget planning
• A typical business plan for eCommerce

A practical example: “My pants company would like to sell online in China”
• Step by Step
• A brief competitor analysis
• A first eCommerce strategy
• Costing and budget planning
• KPIs
• Business plan

Facilitator

Cyril Drouin- BysoftChina Founder & CEO – Senior eCommerce Consultant
Over 15 years of consulting dedicated to eCommerce and internet in China and in Europe . Around 100 clients (brands, retailers, manufacturers, SMEs, startups) advised and followed for the last 10 years. Extensive knowledge in Chinese eCommerce. Actively speaking & training for conferences and high-level training sessions.
Working with brands in China on eCommerce Strategy  / eCommerce Platform Building (website & marketplace) / eCommerce Operations setup / Digital Marketing (SEO/SEM/Social networks/Word of mouth) / Mobile.
Cyril has 17 years of experience in the field, with 14 years’ experience in China. Master’s degree in Mathematics & IT

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