Often times employer branding is approached from a company point of view, but how does this enhance the candidate experience? Companies need a strategy for managing candidate experiences consistently across all attraction, recruitment, and early career experiences to ensure that candidate perceptions of the organization align with the EVP.
Emile from Maximum will take a deep dive through the critical candidate touch points and how employer brand activation can translate value propositions into a rich experience to attract the right talent. Dr. Li from Jobedin will introduce how companies can attract talents by giving them an authentic view of the work environment, company culture and employees through the use of job-videos.
We have also invited two client side speakers who have already taken this journey of taking their employer brand to the next level through activation and communication. Learn through their business cases and get inspired on how to take your employer brand to market.
Agenda
08.30 - 09.00 Registration
09.00 - 09.05 Welcome Remarks, European Chamber
09.05 - 09.25 Employer Branding and the Critical Candidate Experience, Emile Mac Gillarvry, Managing Director of Maximum Employment Marketing Group
09.25 - 09.45 Using Social Recruitment to Enhance the Candidate Experience, Dow Wang, HR Marketing Manager, Boehringer Ingelheim
09.45 - 10.05 Benefits of job-videos, Dr Li Lun, Director, Jobedin
10.05 - 10.25 Presentation, Willie Ye, HR, Administration & Communication Director, ARKEMA Group Greater China
10.25 - 11.00 Q&A Session