Event Description

Every company operating in China is aware that intellectual property issues are part of the business environment, but protecting your assets can seem expensive and complicated. Especially in the Yangtze River Delta, a strong economic base in China where many European SMEs have manufacturing operations, dealing with ‘product pirates’ can be challenging. It is important that companies are aware of the risks and know how to tackle these issues.

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It is in this context that the China IPR SME Helpdesk and the European Chamber of Commerce’s Nanjing Chapter invite you to a workshop which will help you to determine the value of your company’s IP assets and identify other assets that you should consider protecting. The session will give you a broad understanding of the Chinese IP landscape and enforcement options.

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You will learn from real life IPR cases and receive practical advice from our China IP experts. You will also have the opportunity to attend a one-on-one consultation session to discuss your individual questions.

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Tentative Agenda

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2.00pm – 2.30pm        Registration 
2.30pm – 2.45pm        Welcome and introduction to the China IPR SME Helpdesk
                               Judith van de Bovenkamp, Project Officer, China IPR SME Helpdesk
2.45pm – 3.15pm        China’s IP Legal Framework
                               Manuel Torres Salazar, Managing Partner, Garrigues  
3.15pm – 3.45pm        Coffee break
3.45pm – 4.30pm        IP Enforcement in China & IP Case Studies
                               Jill Sun, IP Counsel, Garrigues
4.30pm – 5.00pm        Q&A Session
5.00pm – 5.30pm        One-On-One Business Consultation Sessions (optional)

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Speaker Biographies

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Manuel Torres Salazar, Managing Partner, Garrigues
Mr. Torres’ main focus of practice is cross-border counseling; advising foreign investors on doing business in China, including the structuring and reorganization of foreign investment enterprises. He also manages other direct investments and M&A affairs involving SOE (State Owned Enterprises) as well as private enterprises and general commercial transactions in China. Mr. Torres also advises in various complex commercial disputes involving both Chinese and foreign parties, emphasizing on cost-effective resolution of commercial disputes considering the client’s overall business objectives.

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Jill Sun, IP Counsel, Garrigues
Jill Sun joined Garrigues' Shanghai Office in 2009, and from then on she is in charge of Garrigues' IP Desk in China. Before joining Garrigues, she has worked for four years in China Trademark Association, State Administration for Industry and Commerce (SAIC), and has accomplished a special training programme about the Community Trade Mark System in OHIM.  Jill holds a BA in English Literature from Beijing Language and Culture University, and studied a postgraduate programme in International Economic Law in University of International Business and Economics.

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One-on-one IPR Consultation Sessions

If you would like to receive confidential one-on-one advice about your business in China, sign up for a free, 20-minute consultation with our qualified IP Expert. To ensure you have a chance to meet with the expert, please book your session in advance by indicating your interest when you register. Please specify the nature of your question and the expert you wish to book a session with. The one-on-one consultations are open to European SMEs on a first-come, first-served basis. Any information you provide to the China IPR SME Helpdesk with be treated as confidential.

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Registration and cancellation

China IPR SME Helpdesk events are only open to European Small and Medium Enterprises (SMEs) and SME intermediary organisations such as embassies and consulates, chambers of commerce and trade associations. This event is closed to law firms and business consultants. If you meet the criteria and would like to attend please register by emailing rsvp-china@china-iprhelpdesk.eu with the name and date of the event in the subject line and your company information. You will receive a confirmation e-mail. Because seating is limited, in the case of unexpected cancellation please inform the Helpdesk as soon as possible.

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About the China IPR SME Helpdesk

The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and includes training events in China and Europe; online tools and materials atwww.china-iprhelpdesk.eu and tailored advice from our expert by phone, Email or though the website.

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About the European Chamber of Commerce

The European Union Chamber of Commerce in China was founded by 51 member companies based in China in 2000. The rationale for the establishment of the Chamber was based on the need of the European Union and local European businesses to find a common voice for the various business sectors. Eleven years since it's foundation, the European Chamber now has a total of more than 1600 members in nine Chinese cities and is recognised by the European Commission and the Chinese authorities as the official voice of European business in China. More information can be found on the website www.europeanchamber.com.cn.

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