Rapid economic growth in China has helped fuel demand for high-end products among a growing consumer class. However, the high-end market in Mainland China has experienced a slowdown in recent years. Luxury goods market, along with other market divisions, has witnessed significant shifts in consumer behavioural patterns. In order to better understand and seize the trends of China’s high-end market and its affluent consumers, a panorama of the market reality, the key factors influencing consumer behavioural patterns and the new interpretation of “exclusive” to Chinese consumers will help penetrate the future premium market in China.
The European Union Chamber of Commerce will gather together leading companies in the high-end market and experienced service providers to discuss their viewpoints regarding taxation of exclusive goods, branding strategy, as well as the future of China’s high-end market.
Agenda
14:30 – 15:00 Registration
15:00 – 15:10 Welcome Remarks, by Mr. Alp Altun, Chair, Retail Forum, European Chamber
15:10 – 15:30 China high-end market overview & trends, by Bruno Lannes, Partner, Head of the Consumer Products, Retail and Luxury practice for Greater China, Bain & Company
15:30 – 15:50 Get to know the Chinese Global Shoppers: Behaviors & Characteristics, by Jennifer Zhao, Manager Corporate Communication APAC, Global Blue China
15:50 – 16:10 Global branding and location, flagship store strategy analysis, by James Macdonald, Head of Savills Research China
16:10 – 17:00 Q&A Session, moderated by Mr. Alp Altun