This Workshop is part of four-part series on
Strategy Management
Writing a holistic Marketing Plan
Advertising Starter 101
Operations Management
If you book all four workshops you enjoy a 20% discount on the overall fee.
If you book three of these workshops you enjoy a 15% discount on the overall fee.
If you book two of these workshops you enjoy a 10% discount on the overall fee.
How do you develop a strategy that makes it easy to sell and be successful?
Curovia will guide you through the process and best practices deployed by leaders in the industry and small start-ups alike.
Part 1:
The Definition of Purpose
In this session, participants will learn
• why, how, what
• what research do I need?
Part 2:
How do I frame the Strategy?
In the second part, the group will understand
• what are the techniques to use
• how do I know if everything is covered ?
• the simplicity of strategy
Part 3:
How does Strategy translate into the Organisation?
Necessary steps to make a strategy work in the daily operations
• how to get from macro to micro
• target alignment
• resource allocation conflicts
• the overall embedding of the strategy process
into the organization – its roots and branches
Part 4:
Presentations and Evaluations
Participants’ will create a business idea and the group will discuss
• individual presentations
• feedback
For online payments please indicate SHA2015-01-29
Our Trainer: Alp Altun
Alp has 17 years of experience working in China, out of which 10 years direct management experience in manufacturing.
He is an experienced leader in product management, brand building and marketing management in multiple sectors and grew start-ups to mid-size organizations up to 400 employees.
He consults Western businesses with international brands for their China business with his operations support center in Shanghai where he offers outsourced marketing management and operations solutions. He has a proven track record in advising top-level strategy, planning and executing sales operations successfully with a holistic approach. www.icsme-china.com www.curovia.com
Alp talks straight to both clients and in his lectures on Strategy and Operations Management at the School of Continuing Education of Shanghai Jiao Tong University as well as through various platforms such as the European Chamber of Commerce (EUCCC). He is frequent panelist, speaker or moderator on various topics on China and Management in China.
Mr. Altun grew up in Hamburg, Germany. He is married to his Japanese wife and has two daughters aged 12 and 9.
He holds a B.A. in Business Administration from the University of Applied Sciences Wilhelmshaven, in Germany with majors in Organization, HR Management and Marketing.