Consumers are generating more and more data, which they willingly share with their friends, with their social connections, sometimes the whole world and with brands. Few companies know how to take advantage of all the available information to better server their consumer, know them better, and anticipate their needs. It is difficult to catch-up with the massive volume of information, and decide where to start.
The European Union Chamber of Commerce in China brings together two experts on Big Data, to demystify the concepts, illustrate the possibilities with case study, and answer the participants questions on these topics.
Agenda
16:00-16:30 Registrations
16:30-16:35 Welcome Remarks, European Chamber
16:35-17:00 "Data overflow: Turning insight into action, a need for new Business Intelligence & Big Data", by Renaud Finaz de Villaine, Marketing & Communication Director, Micropole Group
17.00-17.30 "Using Customer Analytics to Create Actionable Insights", by Olivier Maugain, Director Data Analytics, Deloitte & Touche Financial Advisory Services Limited
17:30-18:00 Q&A, Open Discussion
Our Speakers
Renaud Finaz de Villaine, Marketing & Communication Director, Micropole Group
Since 2006, Mr. Renaud Finaz de Villaine is a Partner and director in charge of Marketing and Communication in Micropole Group, an international company specializing in Digital Transformation, Business Intelligence and Data Governance. Mr. De Villaine graduated from Institute des Hautes Etudes de Défense Nationale and holds degree from Esme-Sudria engineering school and HEC Executive MBA certification. He started his career in 1976 at Sereg-Schlumbeger as a product manager and served as General Manager at Jacques Pergay Inc. in New York since 1982. In 1985, he created his own company Point Compo SA. In 1990, he was appointed as General Manager of Adequat Consulting (ADDE). From 1991 to 2002 he flourished his career as Marketing Director, General Manager as well as partner and shareholder in Valoris Consulting. From 2002 to 2006 he was partner in charge of Marketing and Communication in Business & Decision before he joined Micropole.
Mr. Renaud Finaz de Villaine has made his career on a worldwide basis and has very rich expertise in marketing, technology & innovation, entrepreneurship, Business Intelligence, CRM and data science. He is the honored speaker & lecturer in SECA, Progiforum, OnLine, EFE, IIR, ICAD, IHEDN, ESCP, Mines de Paris, ENSTA, Benchmark Institute.
Olivier Maugain, Director Data Analytics, Deloitte & Touche Financial Advisory Services Limited
Olivier is a Director within the Data Analytics practice at Deloitte Financial Advisory Services. As co-founder and former CEO of SPSS Inc.'s (now IBM) Master Distributor in China, Olivier is one of the pioneers in the Chinese analytics scene. He has worked on a number of projects delivering solutions for CRM, multichannel retailing, marketing efficiency, consumer insights, product development, supply chain optimization, etc. His industry experience ranges from automotive, banking, and casino, through e-commerce, FMCG and manufacturing, to pharmaceuticals, retail and telecommunications. He is not only familiar with the technical aspects of business analytics and predictive modelling, but has also been involved in engagements concerning strategy and change management, accompanying clients on their path to the customer-centric or data-driven enterprise.