Consumers today are more informed than ever and in a world that is flooded with information your content faces growing competition for their attention. This has led to increased focus and discussion amongst marketers on the need for effective content marketing. However, despite all the buzz, confusion still exists. From how to define content marketing to how to execute a strategy, many companies are still struggling to get to grips with content marketing. In this seminar we tackle the topic head on and discuss how we can use content to drive business growth and support company goals.
Joining us are three experienced Marketing Directors from a range of industries, covering both Business to Business (B2B) and Business to Consumer (B2C) companies -- Howard Chi, Senior Director of Marketing, Oracle China, Misha Lu, Marketing Director, TÜV SÜD Greater China, Amy Hu, Marketing Director, Shenzhen BYD Daimler New Technology (BDNT). Each speaker will share with the audience their own experiences and insights on content marketing before participating in a panel discussion.
Mr. Howard Chi will share his experience on integrated, customer-engaging and automated content marketing. Mr. Misha Lu will present TÜV SÜD’s ‘comic stickers’ marketing practice. And Ms. Amy Hu will present BYD Daimler’s Crossover KOL Test Drive Event’.
The discussion will address a number of important questions, such as:
- What is the definition of content marketing?
- What are the key criteria for effective content marketing?
- How can you make your content more appealing and interesting?
- What are the most effective channels for distributing content?
- How do you assess the ROI and effectiveness of your content marketing?
Agenda:
14:00-14:30 Register
14:30-14:35 Opening speech by Jacky Cheng, Chair of European Chamber MarCom Forum
14:35-15:20 Speakers presentations (within 15 minutes each)
15:20-16:00 Panel discussion moderated by Mark Rushton, Vice Chair of European Chamber MarCom Forum
16:00-16:30 Q&A with audience
16:30 Closing by Jacky Cheng
Terms & Conditions:
Events have limited seating so to ensure your attendance we encourage advance online registration and payment for ALL events. We cannot guarantee entry to anyone not registered in advance.
All our events are held in English and are off-the-record unless otherwise stated.
Cancellation Policy:
If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.
To cancel you can: 1) email jli@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website.