The playing field for foreign companies is changing in China. Inbound and outbound investments are shifting and the country is facing slowing economic growth. Experienced “China hands” Jonathan Woetzel and Jeffrey Towson will apply their combined thirty-plus years' experience in Chinese business to explain the new nature of competition in China. They'll analyze how competitive advantages and the role of the State have factored into the success or failure of companies in China, and what we can expect in the future from foreign investment. Both authors have recently released their second book together. “The One Hour China Consumer Book” delves deeper into the rise of the Chinese consumer through five stories that document the fight for Chinese consumers.
Agenda:
15:30 – 16:00 Registration
16:00 – 16:05 Opening remarks
16:05 – 16:45 Presentation by Jeffrey Towson.
16:45 – 17:30 Q&A session
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