In today’s digital world, consumers have become more difficult to reach with traditional marketing measures. Instead, marketers are challenged with creating and distributing valuable, relevant, and engaging content in order to attract their audience and drive them towards a profitable action. Content marketing can be powerful when executed properly from strategy through to conversion. However, many companies are struggling with defining a content marketing strategy and executing it via various formats and channels.
In this seminar, three marketing experts will help to demystify the concept of content marketing by showing case studies on how successful strategies is put into practice, which tools and channels have proven to be most effective, and how a target audience can be engaged and retained.
AGENDA
14:00 - 14:30 Registration
14:30 - 14:40 Opening remarks by Mr. Florian Zeim, Vice Chairman of the Marketing Forum, European Chamber
14:40 - 15:10 "Content Branding via Owned Media for Stora Enso in China" by Mrs. Cindy Zhang, Head of Communication, Stora Enso
15:10 - 15:40 ""How to create a brand the Chinese love" by Mr. Rogier Bikker, CEO China, Tomorrow China
15:40 - 16:10 "Characteristics of WeChat and its application in marketing strategies" by Ms. Claire Yan, Founder, Brand Town Communications
16:10 - 17:00 Panel Discussion and Q&A Session
Terms & Conditions:
Events have limited seating so to ensure your attendance we encourage advance online registration and payment for ALL events. We cannot guarantee entry to anyone not registered in advance.
Cancellation Policy:
If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.
To cancel you can: 1) email: kfang@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website.