Overview
It has not been that long since most R&D activity took place either in the company's home country or headquarters, notably in the world's more developed regions. However this is changing as companies become more globalized through outsourcing and offshoring. As a result over recent years locations within the so-called BRIC counties have become increasingly attractive locations for some aspects of R&D activity.
China is certainly moving towards more of a focus on R&D and changing the game in international innovation and research and development. Recognizing that efficient manufacturing alone is not adequate to maintain economic growth; China intends to evolve from a manufacturing-centric model to an innovation-based economy by 2020. Results are impressive so far, with leading indicators of innovation rapidly approaching parity with the West.
Obviously the huge growth in foreign investment in China in recent years has added greatly to China's attractiveness as a location for R&D activity. During this event we will look at the opportunities and challenges international companies face when engaging in R&D activity in China to make sure that they can effectively compete in the market.
Agenda
14:00--14:30 Registration & Networking
14:40--14:40 Welcome Note
14:40--15:30 Presentation by Florian Braunsteiner (Fiducia)
15:30--15:45 Q&A
14:45--16:10 Coffee Break
16:10--17:00 University of Central Lancashire (UClan)
17:00--17:30 Open Discussion/ Q&A