Archive for 2019

广州设计之都诚意邀请您参与“设计与生活体验日”活动。本次活动形式以沙盘讲解、样板间参观、一对一咨询等形式进行,让参加活动的嘉宾详细了解广州设计之都的产品以及服务

  • 2019-12-21 - 2019-12-21 | 09:30 - 17:30
  • Exhibition hall of Guangzhou City of Design 广州设计之都展厅
17
Dec

The European Chamber member CFOs are encouraged to join us for this open discussion on China’s Corporate Social Credit System. As a platform for sharing knowledge and ideas, our aim for the CFO Roundtable is to bring together financial leaders in South China to learn from each other, find common issues, and share solutions. If you want more information on policy and procedures, we will see you there!

  • 2019-12-17 - 2019-12-17 | 09:00 - 11:00
  • American International School of Guangzhou
Members only
12
Dec

Winter is coming and it is time to have a party for the lovely season! Every year, ISA International School of Guangzhou organizes Winter Festival based on different themes for people coming from all over the world to embrace the beautiful winter. This year, the theme will be ‘Our Earth’. The Canton Tower 2F will transform into a small earth where forests and glaciers blend together. Come to experience the charm of our earth and have a wonderful night with us!

  • 2019-12-12 - 2019-12-12 | 14:00 - 20:00
  • 2nd Floor, Canton Tower, No.222, Yuejiang West Road, Haizhu District, Guangzhou

The 3rd Annual China (Guangdong) - Europe Investment and Innovation Cooperation Conference (CEIICC) will bring together top European and Chinese leaders of politics and economics, with an aim to better synchronise the development of “Smart Manufacturing,” and “Comprehensive Economic Cooperation,” against the backdrop of the budding Guangdong-Hong Kong-Macao Greater Bay Area Initiative. The conference will include an opening ceremony, presentations from European and Chinese officials, seminars, B2B matching events, and company visits.

This two-day event be will be jointly hosted by Guangdong Provincial Department of Commerce and Dongguan Municipal People's Government and organised by the Guangdong Provincial People's Government and European Union Chamber of Commerce in China

  • 2019-12-06 - 2019-12-07 | 09:30 - 17:00
  • Kande International Hotel | 东莞市康帝国际酒店

For enterprises, B2C or B2B enterprises, offline events are the basic skills. For PR, offline events are part of corporate brand building, which include media relationship management, investor relationship management, and partnership management. Events should focus on contents and high end.

For marketing personnel, offline events is a must for launching new products and finding new market, focusing on buyers and conversion rate.

  • 2019-03-01 | 09:00 - 17:00
  • 远古邪恶

中国的媒体传播长期以来是单向的,读者反馈机制不健全的。只到2009年新浪微博兴起,微博是中国新媒体时代的开端,真正为每一个独立的人提供了一个面向大众发声的渠道。随着微信公众号+朋友圈的出现,进一步使得每个独立个体都具备了“广播”的能力和工具,也使得个体的意见有了传播的可能性。手机app的大规模兴起,促使更多的内容平台重视了个体带来的社交和传播的流量,比如知乎、豆瓣等。而职业类社交app的兴起,如领英、脉脉,更让员工有机会把曾经的企业内幕暴露于大众之下。

这种技术手段的改变,直接带来的后果就是:危机一旦出现,很有可能通过社交媒体实现快速传播,一旦进入到个体层面的自主传播,危机对于企业品牌的危害就直达个体层面,同时很有可能因企业的不当应对,引发二次甚至三次传播。对此,我们可以称为:不作不死,且作且死,覆水难收。

移动时代的危机传播具有:几何级数的传播速度、跨圈层的传播范围、衍生话题的不可预知等特性。

曾经的单一信源的传播形式下,企业只需要搞好媒体关系就可以预防大规模的舆论危机。然而在移动时代,蝴蝶效应确实存在,任何个人的爆料都可能引发一起大规模的舆论危机,案例太多了。危机已经不止是预警预防了,而是防不胜防,在这种情况下,进一步提高对移动传播环境下的舆论危机的传播特点的了解就非常必要,同时,也需要掌握和了解相关的解决办法。

  • 2019-02-28 | 09:00 - 17:00
  • 广州市 HiD 行铭室内设计工程有限公司

在当今的经济形势下,全球的激烈竞争和新设备的延缓订购,使得业务主管人员对生产操作费用等各方面因素的特别敏感。在这种环境下,各生产厂都开始考虑使用创新的和经过实践考验的方法,以便使他们的产品能以最低的成本打入市场。提高设备总效益(OEE)是达到这一目标的可行方法。

  • 2019-02-26 | 09:00 - 17:00
  • Rheinland Shenzhen office, meeting room, 2F

Video has emerged as the most powerful way to promote your product, service or brand. Up to 95% of viewers remember the key brand message after watching a video as compared to reading a text ad (Neilson). And according to Forbes, up to 64% of consumers purchase a product after watching a video. This training will guide marketing professionals to develop a powerful visual strategy for your company and brand.

  • 2019-02-26 | 14:00 - 17:00
  • Room Yaji, Guofeng Gallery, Galaxy World 星河WORLD 国风艺术馆 雅集厅
26
Feb
South China > Working Group Meeting

Logistics Working Group 2019 Kick-off Meeting and Chair Election

The Logistics Working Group (WG) is delighted to invite you to the first WG meeting of the new year, a meeting which will take place on Tuesday, 26th February 2019, from 14:00 to 15:00.

  • 2019-02-26 | 14:00 - 16:00
  • European Chamber Office Shenzhen
Members only