Manufacturing companies didn't need to worry about marketing a decade ago. They produced the best possible products and hired good salespeople to sell them. And that was about it.
If manufacturers even thought about marketing, it was as sales support: organizing trade show giveaways, creating sell sheets, buying ad space in trade magazines and making sure the website looked halfway decent.
Essentially, marketing was not a focus, and it was often treated as an afterthought.
But the world of buying and selling has changed. 94% of B2B buyers are now doing their own research online before they even want to engage with a manufacturing company's salespeople.
So, ready or not, marketing has become a new necessity manufacturers.

• 2020-09-18 | 09:30 - 12:00
• Generali China Life Insurance Company Limited Guangdong Branch 中意人寿保险有限公司广东省分公司

外资企业金融外汇政策解读

• 2020-09-17 | 15:30 - 17:00
• The EXECUTIVE CENTRE (IFS) 德事商务中心（IFS）

网络直播营销带货是一种新兴的电商交易模式，对于网红直播带货法律性质的认识存在较大分歧。为了帮助企业更好地了解该指导意见、网络直播营销的监管趋势和对企业营销活动的影响，中国欧盟商会很荣幸地邀请到中国广告协会副秘书长赵践，分享网络直播营销活动的规范背景和对网络直播新业态的看法，并邀请到霍金路伟律所合伙人龚英姿，在广告法、电子商务法、反不正当竞争法、消费者权益保护法等法律的背景下解读《关于加强网络直播营销活动监管的指导意见（征求意见稿）》的主要条款以及对企业的影响。

• 2020-09-11 | 14:00 - 16:00
• Zoom, European Chamber Office Beijing, Room C405 (Limited seats for members only)

The European Chambe is delighted to invite you to the online press conference for the launch of the European Chamber’s annual European Business in China Position Paper (Position Paper) at 10:00 am on 10th September via Zoom. President Joerg Wuttke will present the report and lead the Q&A.

• 2020-09-10 | 10:00 - 11:00
• Zoom (Online Meeting)

On May 28, China's first-ever civil code was approved at the closing meeting of the National People's Congress. Whether you are Chinese or a foreigner living in China, your life might be changed in various ways after the implementation of the civil code. Join us for breakfast and learn about how it will impact your life in China!

• 2020-09-04 | 09:00 - 10:00
• Meeting room 5, 7F, InterContinental Hotel Nanjing

Investment in the fintech sector has remained strong even in the face of turmoil and volatility in global markets and despite macroeconomic concerns. Demand for fintech innovations by financial institutions has continued to grow.

FinTech can bring numerous benefits to both consumers and businesses. . Fintech has grown for several reasons: changes in expectations about financial services and consumer behaviour; a more affordable infrastructure spurred by Artificial Intelligence (AI), big data and cloud computing; digital currencies and mobile technologies and their effect on reducing barriers to entry to the financial services industry. Fintech, thus, has continued to transform the global financial landscape. On the other hand, FinTech innovations can pose risk for consumers and businesses, with the increasing need of protecting the privacy of customers’ information in an online environment.

In this context, China has been at the forefront of the industry’s growth. China is the largest fintech market in the world, in 2018 it accounted for 46% of all fintech investments globally. China had the right conditions to promote this incredible development: traditional banking systems were not well-developed and the regulatory environment was far less constraining towards fintech businesses. These two factors combined boosted the industry in China.

The European Chamber is pleased to invite renown experts of the industry to offer insights, trend analysis and predictions for the evolution of the sector, as well lessons to be learnt from the Chinese model. We welcome Dr. Bonnie Buchanan, Head of Department of Finance and Accounting, Professor of Finance, University of Surrey (United Kingdom), Michael Moon, Managing Director, Payments & Trade Markets, Asia Pacific, SWIFT, Piyush Singh, Managing Director, Head of Financial Services Asia Pacific and Africa, Accenture, and Diego Garcia Fernandez, Head of Business Development Alipay Spain Wallet. and David Wen, Professor at the International Business School at Zhejiang University. Join us Thursday 3rd September, 4:00am-5:15pm (GMT+8) online via Zoom.

• 2020-09-03 | 16:00 - 17:15
• Online - Zoom Online Meeting Platform and in-person from the European Chamber Shanghai Office

The European Chamber is pleased to invite you to our next Working Group meeting, where Country Manager at Atradius China, Mr Hong Lin, will provide an overview of the Atradius Payment Practices Barometer, and Manager Director for AMS BV Group, Mr Fabian Blake, will discuss the late payments from the perspective of foreign businesses in China.

• 2020-09-01 | 16:00 - 17:30
• Multiple Venues

In this live online workshop, give your staff the opportunity to build their skills covering influencing styles, conflict styles, and ethical negotiation to further empower collaborative work. Participants will engage in practical activities and be given tools applicable to their daily jobs and build confidence to enhance representation of organizations and themselves. Through relevant and useful content, online group discussions, case study analysis, and trainer-reviewed homework exercises, participants will receive valuable feedback and complete the course with a continued action plan.

在此线上研讨会中，您的员工将有机会增强自己的技能，其中包括影响风格，冲突风格和道德谈判的能力，这些技能将会进一步增强员工的协作能力。参与者将通过实践活动获得适用于其日常工作的工具，建立信心以增强组织及其自身的代表性。本次课程将通过在线小组讨论，案例研究分析以及家庭作业练习，给予参与者宝贵的学习经历。

• 2020-09-01 - 2020-09-04 | 14:00 - 16:00
• Online

The European Union Chamber of Commerce in China is pleased to invite experts of the transportation industry to offer insights, trend analysis and predictions for the evolution of the sector, we welcome Jens Eskelund, Managing Director, Maersk China, Mats Harborn, President, Scania China Group, and Joel Sutherland, Managing Director Supply Chain Management Institute, Professor of Practice, University of San Diego School of Business. Join us Tuesday 1st September, 9:00am-10:15am (GMT+8) online via Zoom.

• 2020-09-01 | 09:00 - 10:15
• Online - Zoom Online Meeting Platform and in-person from the European Chamber Shanghai Office

The European Chamber is delighted to invite you to attend this webinar to learn more on Cross-industry Mentor Initiative and be prepared to enroll the next phase. If you are the female leaders who are in the mid- to senior-level management aiming to break the bottlenecks in the career path, wishing to brand yourself better and expand the networking, please sign up and listen to the sharing from our speakers.

• 2020-08-31 | 16:30 - 17:30
• Online - Zoom Online Meeting Platform