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中国的媒体传播长期以来是单向的,读者反馈机制不健全的。只到2009年新浪微博兴起,微博是中国新媒体时代的开端,真正为每一个独立的人提供了一个面向大众发声的渠道。随着微信公众号+朋友圈的出现,进一步使得每个独立个体都具备了“广播”的能力和工具,也使得个体的意见有了传播的可能性。手机app的大规模兴起,促使更多的内容平台重视了个体带来的社交和传播的流量,比如知乎、豆瓣等。而职业类社交app的兴起,如领英、脉脉,更让员工有机会把曾经的企业内幕暴露于大众之下。

这种技术手段的改变,直接带来的后果就是:危机一旦出现,很有可能通过社交媒体实现快速传播,一旦进入到个体层面的自主传播,危机对于企业品牌的危害就直达个体层面,同时很有可能因企业的不当应对,引发二次甚至三次传播。对此,我们可以称为:不作不死,且作且死,覆水难收。

移动时代的危机传播具有:几何级数的传播速度、跨圈层的传播范围、衍生话题的不可预知等特性。

曾经的单一信源的传播形式下,企业只需要搞好媒体关系就可以预防大规模的舆论危机。然而在移动时代,蝴蝶效应确实存在,任何个人的爆料都可能引发一起大规模的舆论危机,案例太多了。危机已经不止是预警预防了,而是防不胜防,在这种情况下,进一步提高对移动传播环境下的舆论危机的传播特点的了解就非常必要,同时,也需要掌握和了解相关的解决办法。

  • 2019-02-28 | 09:00 - 17:00
  • 广州市 HiD 行铭室内设计工程有限公司

在当今的经济形势下,全球的激烈竞争和新设备的延缓订购,使得业务主管人员对生产操作费用等各方面因素的特别敏感。在这种环境下,各生产厂都开始考虑使用创新的和经过实践考验的方法,以便使他们的产品能以最低的成本打入市场。提高设备总效益(OEE)是达到这一目标的可行方法。

  • 2019-02-26 | 09:00 - 17:00
  • Rheinland Shenzhen office, meeting room, 2F

Video has emerged as the most powerful way to promote your product, service or brand. Up to 95% of viewers remember the key brand message after watching a video as compared to reading a text ad (Neilson). And according to Forbes, up to 64% of consumers purchase a product after watching a video. This training will guide marketing professionals to develop a powerful visual strategy for your company and brand.

  • 2019-02-26 | 14:00 - 17:00
  • Room Yaji, Guofeng Gallery, Galaxy World 星河WORLD 国风艺术馆 雅集厅
26
Feb
South China > Working Group Meeting

Logistics Working Group 2019 Kick-off Meeting and Chair Election

The Logistics Working Group (WG) is delighted to invite you to the first WG meeting of the new year, a meeting which will take place on Tuesday, 26th February 2019, from 14:00 to 15:00.

  • 2019-02-26 | 14:00 - 16:00
  • European Chamber Office Shenzhen
Members only
26
Feb
Shanghai > Working Group Meeting

Logistics WG 2019 Kick-off Meeting and Chair Election

Dear Working Group Members,

The Logistics Working Group is delighted to invite you to the first WG meeting of the new year, which will take place on Tuesday, 26th February 2019, from 14:00 to 16:00.

During this kick-off meeting, we will review the activity of the WG in 2018, and members are strongly encouraged to join the discussion and provide input on the WG’s 2019 advocacy and activity priorities, and Position Paper outline.

  • 2019-02-26 | 14:00 - 16:00
  • European Chamber Shanghai Office
Members only
18
Feb
Shanghai > Working Group Meeting

Agriculture, Food & Beverage WG 2019 Kick-off Meeting and Chair Election

Dear Working Group Members,

After a busy 2018, the Agriculture, Food and Beverage Working Group is delighted to invite you to the first WG meeting of the new year, which will take place on Monday, 18th February 2019, from 14:00 to 16:00. During this kick-off meeting, we will review the past activity of the WG, as well as present on and discuss about a number of AFB-related regulatory novelties. Members are encouraged to join the discussion and provide input on the WG’s 2019 activity, advocacy and Position Paper priorities.For this purpose, we also kindly invite you to complete the attached AFB WG Member Questionnaire.

With this occasion, the 2019 Agriculture, Food and Beverage Working Group Chair election will be held. Chair and Vice Chairs play a crucial role in driving the WG, having a leadership role in the drafting of the Position Paper, communicating key messages to Chinese and European government authorities and coordinating WG meetings and other activities.

  • 2019-02-18 | 14:00 - 16:00
  • European Chamber Shanghai Office
Members only
14
Feb
Shanghai > Working Group Meeting

Banking & Securities Working Group Meeting

The European Chamber would like to invite you to the next Banking & Securities Working Group meeting held on Thursday, 14th February 2019, 16:00 – 18:00, at the European Chamber’s Beijing and Shanghai offices.

  • 2019-02-14 | 16:00 - 18:00
  • European Chamber Shanghai office
Members only
31
Jan
Shanghai > Working Group Meeting

Investment Working Group Meeting

Dear working group member,

The European Chamber would like to invite you to the next Investment Working Group meeting held on Thursday, 31st January 2019, 17:00 – 18:30, at the European Chamber’s Beijing and Shanghai offices.

  • 2019-01-31 | 17:00 - 18:30
  • European Chamber Shanghai office
Members only

The European Union Chamber of Commerce in China is delighted to invite you to this half-day LEGO® SERIOUS PLAY® workshop, participants will be taken through a series of builds where they will be encouraged to challenge what (they think) they know about sales and leadership.

  • 2019-01-23 | 09:00 - 13:00
  • European Chamber Shanghai Office, Unit 2204
22
Jan
Shanghai > Working Group Meeting

Europe China Heating Initiative Desk Meeting and Chair Election

Dear Members of Europe China Heating Initiative,

Mr Klaus Jesse, the Chairman of EHI Executive Council, Mr Andreas Lücke, the Secretary of the Department Market Research and International Market and Mr Paolo Basso, the Regulatory Affairs Manager of EHI would like to invite you to a face-to-face meeting of the Europe China Heating Initiative, on 22 January 2019, from 15:00 to 17:00.

  • 2019-01-22 | 15:00 - 17:00
  • European Chamber Shanghai Office, Unit 2204
Members only