Since the launch of Wechat Channels, it has experienced many revisions.
Wechat Channels follows the successful experience recommended by Tiktok's algorithm, but naturally carries the characteristics of wechat's product: restraint, concealment, and traffic entry to all your networks.
Should the enterprise make video accounts?
What's the difference between Wechat Channels and Tiktok?
What brand and market value can be brought to the enterprise by investing in the operation of video accounts?
Do you not need to make Tiktok account after making video account?
These problems not only bother the staff of the Marketing Department of many enterprises, but also the management of many enterprises must consider the problem when allocating limited resources.
In order to help enterprises understand the Wechat Channels from the perspective of overall communication strategy and micro-operation, so as to make decisions suitable for enterprises. We have launched this course to provide reference ideas and practical skills for further operation.

微信视频号上线以来，经历了众多的改版。
视频号步着抖音的算法推荐的成功经验而来，却又天然带着微信产品系的特点：克制、隐藏，和你的所有人脉圈的流量入口。
企业是不是该做视频号？
视频号和抖音的区别是什么？
投入在视频号的运营上能给企业带来什么品牌和市场价值？
是不是做了视频号就不用做抖音号了？
这些问题不仅困扰着很多企业的市场部的工作人员，也是许多企业管理层在分配有限资源时，必须考虑的问题。
为了帮助企业既从整体传播策略又从微观运营的角度，整体来理解视频号，从而做出适合企业的决策。我们推出了本次课程，对进一步的运营提供借鉴思路和实践技巧。

• 2023-05-12 | 09:00 - 16:00
• Online Training

Join us in promoting a sustainable lifestyle and a greener future at LEH Foshan’s Earth Day Eco-Market on 22 April 2023! Get ready to celebrate Earth Day in a fun and educational way!

• 2023-04-22 - 2023-04-22 | 11:00 - 14:00
• Prep Garden & Playground, 2F, LEH Foshan Campus

【 Problem solving 】
·Establish the thinking mode of data decision, say goodbye to perceptual decision thinking
·Master quantifying goals into measurable follow-through business problems
·Master the common data analysis methods and processes in high-frequency service scenarios
·Through visual analysis results of digital speech to enhance business discourse power

【解决问题】
·建立数据化决策的思考模式告别感性决策思考
·掌握将目标量化分解为衡量可跟进的业务问题
·掌握高频业务场景下常用的数据分析方法流程
·通过可视化分析成果数字说话提升业务话语权

• 2023-04-18 | 09:00 - 16:00
• Online Webinar

In the past two years, the negative impact of online public opinions has increasingly attracted the attention of regulatory authorities. The CAC has launched several campaigns to clean up the Internet, including targeting "black media" extortion and extortion by enterprises. However, enterprises still face public opinion risks still exist, the Taoist high, the devil is high, the governance is the negative risk behind the more cunning, more hidden means.
Among them, "we media" and social media bloggers have increasingly become the source and driving force of corporate public opinion crisis.
How to deal with the public opinion crisis caused by "we media" is a problem that every enterprise will encounter.

• 2023-04-14 | 09:00 - 16:00
• Online - Training link will be shared prior to the training by email 线上课程 - 培训链接将于会议前发送到报名邮箱

In the past two years, the negative impact of online public opinions has increasingly attracted the attention of regulatory authorities. The CAC has launched several campaigns to clean up the Internet, including targeting "black media" extortion and extortion by enterprises. However, enterprises still face public opinion risks still exist, the Taoist high, the devil is high, the governance is the negative risk behind the more cunning, more hidden means.
Among them, "we media" and social media bloggers have increasingly become the source and driving force of corporate public opinion crisis.
How to deal with the public opinion crisis caused by "we media" is a problem that every enterprise will encounter.

近两年来，网络舆情的负面影响日益引起监管部门的重视。网信办多次发起清朗净网行动，包括针对企业遇到的“黑媒体”敲诈勒索现象等。但是，企业依然面对的舆情风险依然存在，道高一尺，魔高一丈，治理带来的是负面风险的幕后推手更加狡猾，手段更加隐蔽。
其中，自媒体和社交媒体博主日益成为企业舆情危机的源头和推波助澜的力量。
企业如何应对自媒体引发的舆情危机，是每个企业都会遇到的问题。

• 2023-04-14 | 09:00 - 16:00
• Online Training

Government communication is an art, and the sense of propriety is very important! Government communication documents, which cover all aspects of the work system of government affairs (GA), can be said to be the convergence point to show the effectiveness and value of GA work based on long-term systematic work. Government communication document writing is an important and indispensable basic work for enterprises, and it is the link and bridge between enterprises and the government.

Based on policy research theory and various types of cases/ templates, this course expounds the main categories and characteristics, basic writing principles and writing scenario analysis of government communication documents from the aspects of language habits, communication methods, and writing skills. It aims to help GA practitioners and relevant business personnel conduct written communication with the government stakeholders in a more accurate, effective, and standardized manner.

• 2023-04-11 - 2023-04-18 | 13:30 - 17:30
• Online (Zoom link shall be sent to participant's email box before the training) 线上培训（Zoom会议链接将于培训前发到报名邮箱）

Government communication is an art, and the sense of propriety is very important! Government communication documents, which cover all aspects of the work system of government affairs (GA), can be said to be the convergence point to show the effectiveness and value of GA work based on long-term systematic work. Government communication document writing is an important and indispensable basic work for enterprises, and it is the link and bridge between enterprises and the government.

• 2023-04-11 - 2023-04-18 | 13:30 - 17:30
• Online

Government communication is an art, and the sense of propriety is very important! Government communication documents, which cover all aspects of the work system of government affairs (GA), can be said to be the convergence point to show the effectiveness and value of GA work based on long-term systematic work.
Government communication document writing is an important and indispensable basic work for enterprises, and it is the link and bridge between enterprises and the government.
Based on policy research theory and various types of cases/ templates, this course expounds the main categories and characteristics, basic writing principles and writing scenario analysis of government communication documents from the aspects of language habits, communication methods, and writing skills. It aims to help GA practitioners and relevant business personnel conduct written communication with the government stakeholders in a more accurate, effective, and standardized manner.

政府沟通是门艺术，分寸感十分重要！政府沟通文件以小见大，涵盖了政府事务工作体系的方方面面，可以说是长时间系统工作的基础上，集中表现工作成效和价值的汇集点。
政府沟通文件撰写是企业一项重要的、不可或缺的基础性工作，是企业与政府联系的纽带和桥梁。提高政府沟通文件写作水平，对促进企业的政府事务工作具有十分重要的意义。
本系列课程以政策研究理论为背景，从语言习惯、沟通方式、写作技巧等方面，阐述了政府沟通文件撰写的主要类别和特点、基本撰写原则、写作情景分析，并基于众多类型政府沟通文件的典型案例进行分享，内容上力求理论和实践相结合，旨在帮助政府事务从业者和相关业务人员理解并掌握政府沟通文件的写作方法，以求更精准、有效、规范地与政府进行文字沟通。

• 2023-04-11 | 13:30 - 17:30
• Online Training

Marketing and Communication Forum of European Chamber South China Chapter is pleased to announce the forum election for Chair and Vice Chair.

• 2023-03-28 - 2023-03-28 | 16:00 - 17:00
• Online

【Introduction】
How to grasp the key to solve the problem in the first time?
How to remove the dilemma from decision-making?
How can you make your intentions clear to others in a short time?
How to write without piling up words and clutter?
Structural thinking and expression -- Use logic to enhance persuasion provides you with practical and effective methods and tools.

【课程简介】
如何在第一时间把握解决问题的关键？
如何让决策不再陷入两难境地？
如何在短时间内让他人清晰理解你的意图？
如何在书面表达时不再堆砌文字、不再混乱？
《结构性思维与表达——用逻辑提升说服力》课程为您提供实用有效的方法、工具。

• 2023-03-24 | 09:30 - 16:30
• Online Training