课程背景】
情商(EQ)又称情绪智力,体现了一个人对于自身和他人情绪的理解和处理能力。情商是每一位职场人士对自己工作情绪了解、控制和自我激励的能力,更侧重对他人工作情绪的了解和把握,以及如何处理好职场人际关系,是职业化情绪能力的表现。没有沟通,就没有理解,没有理解,就不会有彼此的信任,而缺乏信任,就不会有愉快的合作和成功的管理,当然更谈不上什么执行力的加强。然而网上众多情商课程中，讲述的多是一些话术,很多人学会知其一不知其二,对其本源的东西不了解,就不能将话术真正应用在实际的工作生活中反而很可能结果是适得其反，这门《情商提升》极其适合想要真正有效提升情商的人们。
【Course Background】
Emotional Intelligence (EQ), also known as emotional quotient, reflects an individual's capacity to understand and manage emotions, both in oneself and others. EQ is crucial for every professional in terms of self-awareness, emotional regulation, and self-motivation in the workplace. It emphasizes understanding and navigating others' emotions, as well as effectively managing workplace interpersonal relationships, demonstrating professional emotional abilities. Without communication, there is no understanding; without understanding, there is no mutual trust. Lack of trust undermines pleasant cooperation, successful management, and certainly diminishes the enhancement of execution capabilities.However, among the myriad EQ courses available online, many focus on mere rhetoric. Many individuals grasp only superficial knowledge and lack understanding of the fundamentals. They struggle to apply these techniques effectively in real-world work scenarios, often resulting in counterproductive outcomes. This course, "Enhancing Emotional Intelligence," is exceptionally suitable for those seeking genuine and effective improvement in EQ.

• 2024-08-14 | 09:00 - 16:00
• Online Training

[A 2-DAY Offline Training] Middle-level Managers' Management Ability Improvement [2天线下培训] 中层经理管理能力提升

• 2024-08-09 - 2024-08-10 | 09:00 - 16:30
• 5/F, No.3 Meeting Room, Atour S Hotel Beijing Dongzhimen

By 2024, short videos dominate social media, with everyone shopping and engaging through platforms like TikTok and Xiaohongshu. TikTok currently leads, while Xiaohongshu is rising rapidly. As platforms commercialize, acquiring traffic has become costly, and controversial topics are used to attract attention. This leads to the rapid spread of negative company information. If a whistleblower's post goes viral, it can quickly gain traction. Companies also face risks with their social media accounts. This course focuses on crisis management for user rights and personal exposés on Xiaohongshu and TikTok.

到了2024年了，短视频时代已经形成。人人都用短视频购物，人人都有短视频账号。
每年各平台的势力此消彼长，目前是抖音一家独大，小红书异军突起的状态。短视频平台的商业化是各平台均鼓励的。这个过程中，流量获取越来越贵，各平台为了吸引存量流量，对争议型话题颇为青睐。这就导致了企业的负面信息的扩散很快。一旦爆料者发布的负面信息踩中“流量密码”，瞬间爆火。此外，很多企业也运营自己的社交媒体账号，内容和评论区同样存在舆情隐患。本课专门探讨小红书和抖音这两个用户维权型和个人爆料型舆情高发区的危机公关。

• 2024-08-02 | 09:00 - 17:00
• European Chamber Guangzhou office

[Offline Training] Non-Authority Influencing and Networking 发挥非职权影响力，拓展多方关系 (Chinese Language 中文授课)

• 2024-07-26 | 09:00 - 17:00
• European Chamber Office Tianjin, 41 Floor, The Big Meeting Room

Are you looking to advance in your career? Do you want to master industry-leading management and auditing skills? Now is your chance!

We have designed a series of professional training courses to help you gain in-depth knowledge and practical experience in Environmental, Social, and Governance (ESG), quality management, greenhouse gas verification, and laboratory management.

• 2024-07-25 - 2024-09-14 | 09:30 - 17:30
• tbc

This course is tailored for business owners and mid-to-senior management in foreign enterprises, aiming to master the latest trends and strategies in domestic interest e-commerce, content e-commerce, and buyer e-commerce. Ideal for those preparing to expand into new media, the course covers:

Comprehensive Platform Analysis
Practical Business Marketing Techniques
Team Talent Motivation

• 2024-07-24 | 09:30 - 16:30
• Yongxinhui, Building 2, Room 2101

【课程背景】
在当今快速发展的数字化时代，信息传播的速度和广度达到了前所未有的水平。PPT 作为信息展示和交流的重要工具，其作用已经远远超出了简单的信息传递。它成为了个人专业能力、创意思维以及企业品牌形象的直观体现。一个设计精良、内容丰富、逻辑清晰的 PPT，能够在第一时间吸引观众的注意力，有效传达核心信息，增强说服力。本课程致力于通过前沿的 AI 技术，对PPT 设计和演讲技巧进行全面革新。我们的目标是帮助学员掌握先进的设计工具和方法，提升他们制作和演讲 PPT 的能力，使他们能够在各种商业、教育和公共场合中，以更加专业和吸引人的方式展示自己的思想和成果。
[Course Background]
In today's rapidly evolving digital era, the speed and reach of information dissemination have reached unprecedented levels. As a crucial tool for information presentation and communication, PowerPoint (PPT) has transcended its role of mere information transmission. It has become a tangible reflection of individual professional competence, creative thinking, and corporate brand image. A well-designed, content-rich, and logically structured PPT can immediately capture audience attention, effectively convey core information, and enhance persuasiveness.This course aims to revolutionize PPT design and presentation skills through cutting-edge AI technologies. Our goal is to help participants master advanced design tools and methods, enhancing their ability to create and deliver PPT presentations in a professional and captivating manner across various business, educational, and public settings.

• 2024-07-23 | 09:00 - 16:00
• Online Training

A corporate WeChat official account serves as the mobile homepage for enterprises and is the primary channel for brand communication. Effective management involves systematic planning, strategic setup, brand positioning, long-term content creation, team building, KPI assessment, and legal risk avoidance. Additionally, mastering content creation is crucial for maintaining long-term engagement and brand influence.

This course aims to help participants master the skills to operate corporate-level WeChat official accounts via high-quality success stories, practical tips, and interactive training.

• 2024-07-12 | 09:00 - 16:00
• Online Training

【课程说明】
企业微信公号是企业的移动官网，是品牌输出的第一渠道。企业公号应遵循企业战略公关的原则。
企业级微信公众号的开通、战略规划、品牌定位、长期内容策划、团队构建和KPI考核，法律风险规避……一系列问题都需要系统化的思考和计划。
做好公众号，还需要懂内容：如何做好长期内容、如何持续找到选题、如何写好每一篇文案、如何提高公号的颜值、如何提高文章的传播度、如何持续吸粉增加品牌影响力、如何在具体操作过程中避免违法违规……

Course Description
A corporate WeChat public account serves as the company's mobile website and is the primary channel for brand communication. Managing a corporate WeChat account requires adherence to strategic public relations principles. Opening a corporate-level WeChat public account, strategic planning, brand positioning, long-term content planning, team building, KPI assessment, and legal risk avoidance all necessitate systematic thinking and planning.
Successfully managing a WeChat public account also requires content expertise: how to create long-term content, continuously find relevant topics, write compelling copy for each post, enhance the visual appeal of the account, increase the reach and engagement of articles, attract more followers to boost brand influence, and avoid legal issues during operations.
This course offers high-quality success stories, carefully summarized practical tips, and interactive on-site training to help participants master the overall skills needed to operate a corporate WeChat public account while rapidly improving their copywriting abilities.
Since its inception in 2018, this course has received excellent feedback from participants, with numerous success stories and immediate improvements in operational metrics following practical application. The course has been highly praised for its effectiveness.

• 2024-07-12 | 09:00 - 16:00
• Online Training

【课程说明】
企业微信公号是企业的移动官网，是品牌输出的第一渠道。企业公号应遵循企业战略公关的原则。
企业级微信公众号的开通、战略规划、品牌定位、长期内容策划、团队构建和KPI考核，法律风险规避……一系列问题都需要系统化的思考和计划。
做好公众号，还需要懂内容：如何做好长期内容、如何持续找到选题、如何写好每一篇文案、如何提高公号的颜值、如何提高文章的传播度、如何持续吸粉增加品牌影响力、如何在具体操作过程中避免违法违规……
本课程将通过优质的成功案例、精心总结的实用技巧、互动的现场训练、帮助学员掌握运营企业级微信公众号的整体技巧，同时快速提高企业微信公号的文案写作能力。
本课程自2018年开设至今，学员反馈大量成功案例，实践操作中各项数据提升立竿见影，好评如潮。

Course Description
A corporate WeChat public account serves as the mobile official website of a company and is the primary channel for brand promotion. It should adhere to the principles of corporate strategic public relations. Opening and managing a corporate-level WeChat public account involves strategic planning, brand positioning, long-term content planning, team building, KPI assessment, and legal risk avoidance. These tasks require systematic thinking and planning.
Successfully managing a public account also requires an understanding of content: how to create long-term content, continuously find topics, write compelling copy for each article, enhance the visual appeal of the account, increase the reach of articles, continually attract followers to boost brand influence, and avoid legal issues during the operation.
This course leverages successful case studies, carefully summarized practical tips, and interactive training sessions to help participants master the comprehensive skills needed to operate a corporate-level WeChat public account while rapidly improving their copywriting abilities for the account.
Since its inception in 2018, the course has received positive feedback, with numerous successful cases from participants. Practical applications have shown immediate improvements in various metrics, garnering widespread acclaim.

• 2024-07-11 | 09:00 - 16:00
• Online Training