企业的品牌工作中，社交媒体的运营已经是基础工作。从社会心理学来说，“粉丝”也从追星的小众词变成了大众接受的状态。但是，企业层面的“粉丝”与拥有个人IP和情感粘性的“个人粉丝”是有根本区别的。企业的“粉丝”不是狭义的“微信后台粉丝”。“企业粉丝”泛指所有潜在客户和老客户。很多B2B企业问我：“我们的签单客户是企业，不是个体人，不需要去理解个体人在传播中的心理和感受。”这种观点是错的。原因很简单：签单盖的章是企业，但是做出购买决定的是个体人。再大的组织，购买决策流程再长，做决定的依然是一个个有情感的个体人。同样，任何一篇企业宣传内容传播出去，阅读信息和接手信息的也是个体人。更不用说社交媒体的粉丝了。

我们希望研究的是企业品牌的认知度由浅到深的过程中如何影响目标客群的决策人和其决策环境。我们所说的“企业粉丝运营”是指以“粉丝思维”来拉新、获客和提高老客户的留存率和转化率。

• 2021-06-03 | 09:00 - 16:00
• Online training

粉丝营销：粉丝动物理论和社群运营

• 2021-06-03 | 09:00 - 16:00
• Online training

《粉丝营销：粉丝动物理论和社群运营》
How to manage companies social accounts: Introducing a Fan-Based Marketing Strategy

• 2021-06-03 | 09:00 - 16:00
• Online training

Social media age, potential crisis is everywhere, customer complains, safety issues, environmental issues, labor issues, product recall and so on. Companies with an increasingly fierce media landscape changes and an army of self-media eager to express their opinions via wechat and Weibo, that may lead to a reputation crisis and its effects on their brand and even businesses. This is especially true in the digital world, where a new crisis management strategy is a must-have.
社交媒体时代，危机无处不在。客户投诉，安全问题，环境问题，劳工问题，产品召回等等。今天中国有超过300万的自媒体，大量的自媒体通过微信和微博表达自己的观点，如今，越来越多的企业担心声誉危机对自身品牌乃至企业发展的影响。在数字化时代尤其如此，有效的品牌危机预警与应对管理战略势在必行。

• 2021-06-02 | 09:30 - 17:30
• CCI France Chine

The shopfloor is where value-added activity happens. It also directly represents how well a manufacturing plant is managed. By deploying excellent shopfloor management processes, the information transparency will be increased and problems which occur in production will be solved more efficiently. In this course, participants will be inspired by latest digital applications and their advantages in shopfloor management compared to traditional management tools.
车间是企业进行增值活动的场地，更是企业管理水准的直接体现。通过持续优化车间管理流 程，可以提升企业内部的信息透明度，加快问题解决的速度。在本课程中学员将体验最先的数 字化车间管理应用，了解其相对于传统车间管理工具的优势。

• 2021-05-28 | 09:30 - 17:00
• KIT Suzhou

线下培训 ｜让演讲成为你的优势（中文）
Off-line Training | Better Public Speaking --- Becoming a Confident, Compelling Speaker (CN)

• 2021-05-27 | 09:00 - 16:30
• WeWork Mandela Room

中国欧盟商会与必维管理和技术学院合作开展碳相关系列培训课程，以下是5月-6月即将开展的课程清单.
A series of Carbon-related serial training will be jointly held by the European Chamber of Commerce in China and the Bureau Veritas University of Management and Technology.

• 2021-05-26 - 2021-05-28 | 09:30 - 17:00
• 北京市东城区北三环东路36号环球贸易中心B座22层 必维认证

Due to changes in the macro regulatory environment and recent major accidents in certain industries, new laws and regulations have become more frequent and stricter, and the supervision situation has become severe for enterprises, causing uncertainties and challenges for business operations and future development. Various issues related to government affairs have also followed, some may even develop into crises and impacting enterprises.

由于宏观政策环境的变化和行业内的突发事件，政府新出台的法律法规越发频密和严格，监管形势也随之严峻，给企业运营和未来发展带来了不确定性和挑战，各种政府事务相关问题也随之而来，有些甚至可能发展成危机事件，对企业造成影响。

This course is intended to help Government Affairs (GA) practitioners to better systematically sort out the professional working system, explore how to deal with crises related to government affairs, prepare adequately and share best practices and cases. Specifically, the program focuses on how to systematically deal with crises/ issues and government on-site inspections through building on basic capacities and effective communication with stakeholders to find the best solution.

本课程旨在帮助政府事务从业者，更好地系统梳理专业的工作体系、探讨如何处理与政府事务相关的危机事件、做好充分的应对准备，并分享相关经验和案例。课程将特别关注于如何在做好自身的基本工作的基础上，系统应对危机事件、处理现场查访，并有效地与利益相关方沟通，寻找解决方案。

• 2021-05-26 | 14:00 - 16:30
• Online training

政府事务危机管理、系统处理现场查访 Government Affairs Issue Management and Dealing with On-site Inspection

• 2021-05-26 | 14:00 - 16:30
• Online training

本课程是结合企业实际需求和丰富的讲学经验设计而成。课程以 PPT 基础操作为主线， 从PPT制作原则出发，依次介绍演示文稿高速创建、批量修改到模板应用、数据图表制作与应用、动画效果、呈现技巧等。学员和讲师同步案例操作，助力学员在短时间内成为 PowerPoint 制作高手。
This course is designed based on the actual needs and rich learning experience. The course takes PPT operation as the main line, starting from ppt production principles, introduces high-speed creation of presentation, modification to template application, data chart production and application, animation effect, presentation skills, etc. Lecturers will also lead participants to do case exercise and help them enhance their skills in PowerPoint production in a short time.

• 2021-05-25 | 09:00 - 18:00
• Online training