Social media has become a fundamental part of corporate branding. In terms of social psychology, however, there is a fundamental difference between "fans" at the enterprise level and "personal fans" with personal IP and emotional adhesion. Corporate fans" are not "WeChat background fans" in the narrow sense. "Enterprise fans" refers to all potential customers and regular customers.
What we want to study is how the transition from shallow to deep awareness of a corporate brand affects the decision makers of the target segment and the context in which they make their decisions. What we mean by "enterprise fan operation" is to use "fan thinking" to attract new customers, acquire customers and increase the retention and conversion rate of existing customers.

• 2023-09-08 - 2023-09-08 | 09:00 - 16:00
• zoom online

The social media operation is essential of general branding work for an enterprise. What we are delivering in this training is how the brand awareness of the enterprise from shallow to deep process affects the target customer group's decision making and its decision environment. What we call "corporate followers operation" is to use "fan thinking" to attract new customers and improve the retention rate and conversion rate of those existing customers.

我们希望研究的是企业品牌的认知度由浅到深的过程中如何影响目标客群的决策人和其决策环境。我们所说的“企业粉丝运营”是指以“粉丝思维”来拉新、获客和提高老客户的留存率和转化率。

• 2023-09-08 | 09:00 - 16:00
• Online Course - Zoom link will be shared prior to the training by email 线上课程 - Zoom链接将于培训前发送到报名邮箱

The social media operation is essential of general branding work for an enterprise. What we are delivering in this training is how the brand awareness of the enterprise from shallow to deep process affects the target customer group's decision making and its decision environment. What we call "corporate followers operation" is to use "fan thinking" to attract new customers and improve the retention rate and conversion rate of those existing customers.
我们希望研究的是企业品牌的认知度由浅到深的过程中如何影响目标客群的决策人和其决策环境。我们所说的“企业粉丝运营”是指以“粉丝思维”来拉新、获客和提高老客户的留存率和转化率。

• 2023-09-08 | 09:00 - 16:00
• Zoom online

In the brand work of an enterprise, the operation of social media is already the basic work. From the perspective of social psychology, "fan" has also changed from a niche word for star-chasing to a state of public acceptance. But there is a fundamental difference between being a "fan" at the corporate level and being a "fan" with a personal IP and emotional engagement. The "fans" of enterprises are not "wechat background fans" in the narrow sense. "Business fans" generally refers to all potential customers and regular customers. Many B2B companies ask me: "Our signing customers are enterprises, not individuals, do not need to understand the psychology and feelings of individuals in communication." This view is wrong. The reason is simple: businesses sign the bills, but individuals make the purchasing decisions. No matter how big the organization is, no matter how long the purchase decision process is, the decision is still made by individuals with emotions. Similarly, for any piece of corporate propaganda to go out, it is individuals who read the message and take it. Not to mention social media followers.
What we hope to study is how the brand awareness of the enterprise from shallow to deep process affects the target customer group's decision making and its decision environment. What we call "business fan operation" is to use "fan thinking" to attract new customers and improve the retention rate and conversion rate of old customers.

企业的品牌工作中，社交媒体的运营已经是基础工作。从社会心理学来说，“粉丝”也从追星的小众词变成了大众接受的状态。但是，企业层面的“粉丝”与拥有个人IP和情感粘性的“个人粉丝”是有根本区别的。企业的“粉丝”不是狭义的“微信后台粉丝”。“企业粉丝”泛指所有潜在客户和老客户。很多B2B企业问我：“我们的签单客户是企业，不是个体人，不需要去理解个体人在传播中的心理和感受。”这种观点是错的。原因很简单：签单盖的章是企业，但是做出购买决定的是个体人。再大的组织，购买决策流程再长，做决定的依然是一个个有情感的个体人。同样，任何一篇企业宣传内容传播出去，阅读信息和接手信息的也是个体人。更不用说社交媒体的粉丝了。
我们希望研究的是企业品牌的认知度由浅到深的过程中如何影响目标客群的决策人和其决策环境。我们所说的“企业粉丝运营”是指以“粉丝思维”来拉新、获客和提高老客户的留存率和转化率。

• 2023-09-08 | 09:00 - 16:00
• Online Training

In the brand work of an enterprise, the operation of social media is already the basic work. From the perspective of social psychology, "fan" has also changed from a niche word for star-chasing to a state of public acceptance. But there is a fundamental difference between being a "fan" at the corporate level and being a "fan" with a personal IP and emotional engagement. The "fans" of enterprises are not "wechat background fans" in the narrow sense. "Business fans" generally refers to all potential customers and regular customers. Many B2B companies ask me: "Our signing customers are enterprises, not individuals, do not need to understand the psychology and feelings of individuals in communication." This view is wrong. The reason is simple: businesses sign the bills, but individuals make the purchasing decisions. No matter how big the organization is, no matter how long the purchase decision process is, the decision is still made by individuals with emotions. Similarly, for any piece of corporate propaganda to go out, it is individuals who read the message and take it. Not to mention social media followers.
What we hope to study is how the brand awareness of the enterprise from shallow to deep process affects the target customer group's decision making and its decision environment. What we call "business fan operation" is to use "fan thinking" to attract new customers and improve the retention rate and conversion rate of old customers.
企业的品牌工作中，社交媒体的运营已经是基础工作。从社会心理学来说，“粉丝”也从追星的小众词变成了大众接受的状态。但是，企业层面的“粉丝”与拥有个人IP和情感粘性的“个人粉丝”是有根本区别的。企业的“粉丝”不是狭义的“微信后台粉丝”。“企业粉丝”泛指所有潜在客户和老客户。很多B2B企业问我：“我们的签单客户是企业，不是个体人，不需要去理解个体人在传播中的心理和感受。”这种观点是错的。原因很简单：签单盖的章是企业，但是做出购买决定的是个体人。再大的组织，购买决策流程再长，做决定的依然是一个个有情感的个体人。同样，任何一篇企业宣传内容传播出去，阅读信息和接手信息的也是个体人。更不用说社交媒体的粉丝了。
我们希望研究的是企业品牌的认知度由浅到深的过程中如何影响目标客群的决策人和其决策环境。我们所说的“企业粉丝运营”是指以“粉丝思维”来拉新、获客和提高老客户的留存率和转化率。

• 2023-09-08 | 09:00 - 16:00
• Zoom online

With the arrival of a large number of post-95-00 workforce, their individuality brings a new atmosphere to the enterprise at the same time, but also makes the traditional management model more and more unworkable. Organisations and managers are faced with many challenges. Therefore, intergenerational leadership has become an important issue for today's enterprises.

随着 95-00 后职场大军的大批来袭，个性张扬的他们在给企业带来新气象的同时，也让传统的管理 模式越来越行不通了。组织和管理者遇到很多挑战。因此代际领导力成为了当今企业的一个重要课题。

• 2023-09-06 - 2023-09-06 | 09:00 - 12:00
• Online webinar

The role of leadership is at every level of the organization. Today's leaders are more like coaches, partners, or mentors, guiding and supporting employees' work rather than simply commanding or assigning tasks. The definition of leadership is not what you do to your employees, but what you do with your employees.
The "adaptive leadership" model is based on different situations, through the judgment of employees' ability to complete tasks and morale, so that leaders can adjust their leadership style in a timely manner to achieve the best effect of implementing impact, so as to lead employees to achieve good work performance, improve subordinate satisfaction, and achieve team growth. "Adaptive leadership" is not only an advanced leadership model but also a very practical tool and skill.

领导力的作用体现在组织的每一个层面。今天的领导者更像是教练、合作伙伴或导师，指导和支持着员工的工作， 而不是简单地命令或分配任务。领导的定义不是你对员工做了什么，而是你和员工一起做什么。
“适应性领导”模式是根据情境的不同，通过对员工完成任务的能力和士气进行判断，使领导者能够适时地调整 自己的领导风格，达到实施影响的最佳效果，从而带领员工取得良好的工作绩效，提高下属的满意度，并实现团队成 长。“适应性领导”不仅是一种先进的领导模式，更是一种非常实用的工具与技能。

• 2023-09-05 | 09:00 - 16:00
• Shanghai

The role of leadership is at every level of the organization. Today's leaders are more like coaches, partners, or mentors, guiding and supporting employees' work rather than simply commanding or assigning tasks. The definition of leadership is not what you do to your employees, but what you do with your employees.
The "adaptive leadership" model is based on different situations, through the judgment of employees' ability to complete tasks and morale, so that leaders can adjust their leadership style in a timely manner to achieve the best effect of implementing impact, so as to lead employees to achieve good work performance, improve subordinate satisfaction, and achieve team growth. "Adaptive leadership" is not only an advanced leadership model but also a very practical tool and skill.

领导力的作用体现在组织的每一个层面。今天的领导者更像是教练、合作伙伴或导师，指导和支持着员工的工作， 而不是简单地命令或分配任务。领导的定义不是你对员工做了什么，而是你和员工一起做什么。
“适应性领导”模式是根据情境的不同，通过对员工完成任务的能力和士气进行判断，使领导者能够适时地调整 自己的领导风格，达到实施影响的最佳效果，从而带领员工取得良好的工作绩效，提高下属的满意度，并实现团队成 长。“适应性领导”不仅是一种先进的领导模式，更是一种非常实用的工具与技能。

• 2023-09-05 | 09:00 - 16:00
• Easten Hope Plaza

This 1-day course will provide business managers with the fundamental concepts of accounting and finance management, so that they can handle day-to-day finance-related problems in a professional way. Furthermore, this course will help managers improve their performance by monitoring key figures and ratios in financial statements.

• 2023-08-31 | 09:00 - 17:00
• European Chamber Shanghai Office

Recent world events such as the Covid Pandemic have challenged us to prepare to manage previously unthinkable situations that may threaten an organization’s future. This new challenge goes beyond the mere emergency response plan or disaster management activities that you might previously have employed. Your organisation must engage in a comprehensive process best described generically as Business Continuity. It is no longer enough to draft a response plan that anticipates naturally, accidentally, or intentionally caused disaster or emergency scenarios. Today’s threats require creating an ongoing, interactive process that ensures the continuation of an organization’s core activities before, during, and, most importantly, after a major crisis event.

• 2023-08-29 | 13:30 - 17:00
• Courtyard by Marriott Shanghai Qilu