Enterprise wechat public account is the enterprise's mobile official website, is the first channel of brand output. Enterprise public number should follow the principle of strategic public relations.
Enterprise wechat official account opening, strategic planning, brand positioning, long-term content planning, team construction and KPI assessment, legal risk avoidance...... A range of problems requires systematic thinking and planning.
Do a good job of public number, also need to understand the content: how to do a good job of long-term content, how to continue to find topic selection, how to write a good copy, how to improve the appearance of the public number level, how to improve the spread of the article, how to continue to attract powder to increase brand influence, how to avoid violations in the specific operation process......
This course is about the overall planning, management and operation skills of wechat official accounts, focusing on improving the overall planning ability.

企业微信公号是企业的移动官网，是品牌输出的第一渠道。企业公号应遵循企业战略公关的原则。
企业级微信公众号的开通、战略规划、品牌定位、长期内容策划、团队构建和KPI考核，法律风险规避……一系列问题都需要系统化的思考和计划。
做好公众号，还需要懂内容：如何做好长期内容、如何持续找到选题、如何写好每一篇文案、如何提高公号的颜值、如何提高文章的传播度、如何持续吸粉增加品牌影响力、如何在具体操作过程中避免违法违规……
本课关于微信公众号的整体策划、管理和运营技巧，重点提高整体策划能力。

• 2023-06-08 | 09:00 - 16:00
• Online Training

Interactive workshop on Breaking Unconscious Bias, Building a Diverse and Inclusive Team

• 2023-06-08 | 14:00 - 17:00
• C405, Beijing Lufthansa Center, 50 Liangmaqiao Road, Chaoyang District, Beijing | ZOOM

Enterprise WeChat public account is the enterprise's mobile official website, is the first channel of brand output. Enterprise public number should follow the principle of strategic public relations.
Enterprise WeChat official account opening, strategic planning, brand positioning, long-term content planning, team construction and KPI assessment, legal risk avoidance... A range of problems requires systematic thinking and planning.
Do a good job of public number, also need to understand the content: how to do a good job of long-term content, how to continue to find topic selection, how to write a good copy, how to improve the appearance of the public number level, how to improve the spread of the article, how to continue to attract powder to increase brand influence, how to avoid violations in the specific operation process...
企业微信公号是企业的移动官网，是品牌输出的第一渠道。企业公号应遵循企业战略公关的原则。
企业级微信公众号的开通、战略规划、品牌定位、长期内容策划、团队构建和KPI考核，法律风险规避……一系列问题都需要系统化的思考和计划。
做好公众号，还需要懂内容：如何做好长期内容、如何持续找到选题、如何写好每一篇文案、如何提高公号的颜值、如何提高文章的传播度、如何持续吸粉增加品牌影响力、如何在具体操作过程中避免违法违规……
本课程将通过优质的成功案例、精心总结的实用技巧、互动的现场训练、帮助学员掌握运营企业级微信公众号的整体技巧，同时快速提高企业微信公号的文案写作能力。

• 2023-06-08 | 09:00 - 16:00
• Online Course - Zoom link will be shared prior to the training by email 线上课程 - Zoom链接将于培训前发送到报名邮箱

This course is about the overall planning, management and operation skills of wechat public accounts, focusing on improving the overall planning ability. 本课讲微信公众号的整体策划、管理和运营技巧，重点提高整体策划能力。

• 2023-06-08 | 09:00 - 16:00
• Zoom online

Offline Training - Internal Lean Logistics 精益管理之内部精益物流（Chinese Language）

• 2023-06-06 | 09:00 - 17:00
• European Chamber Office Tianjin, 41 Floor, Meeting Room

Unlock the full potential of WeChat, the indispensable key to thriving in the Chinese market. Are you confident that your organization is leveraging WeChat to its fullest extent? This riveting session dives deep into the strategic aspects of WeChat, showcasing its far-reaching capabilities that extend beyond marketing to encompass your entire China business strategy. Designed specifically for global executives and directors eager to bolster their expertise on China's most influential platform, this session will unveil the secrets to successfully harnessing WeChat's boundless opportunities. Delve into the world of WeChat advertising, its effectiveness in the B2C & B2B landscape, the latest 2023 trends, Tencent's visionary trajectory, and much, much more! Don't miss your chance to revolutionize your organization's China strategy through the power of WeChat.

• 2023-05-26 | 14:00 - 17:00
• European Chamber Shanghai Office

【Searching Solutions】

· Establish the thinking model for data-based decision-making, avoid perceptual thinking.
· Deconstruct goals into quantifiable and measurable business issues.
· Master the commonly used data analysis methods.
· Improve business engagement through visualized analysis results data-based representation.

【解决问题】
· 建立数据化决策的思考模式告别感性决策思考
· 掌握将目标量化分解为衡量可跟进的业务问题
· 掌握高频业务场景下常用的数据分析方法流程
· 通过可视化分析成果数字说话提升业务话语权

• 2023-05-24 | 09:00 - 16:00
• Zoom online

Forming meaningful relationships can happen in the workplace. Teams that value each other are higher performing and more satisfied with their work. Conflict also happens at work and many GenZ colleagues would rather quit work than have a confrontation with a co-worker or manager, so they just leave. This confuses and hurts everyone, and it's avoidable! GenZ is exceptional at hard skills, but if companies want to stay competitive they will need to build the soft skills of their younger employees and teams. This is not an option; it's a necessity.

• 2023-05-24 | 14:00 - 17:00
• European Chamber Shanghai Office

Establish the thinking mode of data decision, say goodbye to perceptual decision thinking; Master quantifying goals into measurable follow-through business problems; Master the common data analysis methods and processes in high-frequency service scenarios; Through visual analysis results of digital speech to enhance business discourse power.

建立数据化决策的思考模式告别感性决策思考；掌握将目标量化分解为衡量可跟进的业务问题；掌握高频业务场景下常用的数据分析方法流程；通过可视化分析成果数字说话提升业务话语权。

• 2023-05-24 | 09:00 - 16:00
• Online Course - link will be shared prior to the training by email 线上课程 - 链接将于培训前发送到报名邮箱

Establish the thinking mode of data decision, say goodbye to perceptual decision thinking; Master quantifying goals into measurable follow-through business problems; Master the common data analysis methods and processes in high-frequency service scenarios; Through visual analysis results of digital speech to enhance business discourse power建立数据化决策的思考模式告别感性决策思考;掌握将目标量化分解为衡量可跟进的业务问题;掌握高频业务场景下常用的数据分析方法流程;通过可视化分析成果数字说话提升业务话语权

• 2023-05-24 | 09:00 - 16:30
• Zoom online