Should the enterprise make video number? What's the difference between a video account and Douyin? What brand and market value can be brought to the enterprise by investing in the operation of video number? Do you not need to make Douyin account after making video number?
These problems not only bother the staff of the Marketing Department of many enterprises, but also the management of many enterprises must consider the problem when allocating limited resources.
企业是不是该做视频号？视频号和抖音的区别是什么？投入在视频号的运营上能给企业带来什么品牌和市场价值？是不是做了视频号就不用做抖音号了？
这些问题不仅困扰着很多企业的市场部的工作人员，也是许多企业管理层在分配有限资源时，必须考虑的问题。

• 2023-05-12 | 09:00 - 16:00
• Zoom online

In recent years, coaching as an approach to helping others release their potential is on the rise and has been widely spread around the world. For talent development, which always is the focus of the organization, coaching can also play an indispensable role in many situations of it, such as star talents can't see their blind spots in performance evaluation, have no support in breakthrough when they are frustrated in challenging projects and have a lot of knowledge and ideas but can't act with alignment, etc.
So how can we develop talents through the coaching approach?
最近几年，教练作为一种能够帮助他人释放潜能的方式方兴未艾，在全世界广为传播。对于人才培养，这个组织永恒不变的焦点话题，教练在很多方面也能起到不可或缺的作用，比如明星人才在绩效评估中不能看到自己的盲点、在挑战性项目中受挫时需要突破时没有支持、拥有很多的知识和想法却不能落地做到知行合一等。
那我们如何通过教练方法进行人才培养呢？

• 2023-04-28 | 09:15 - 17:00
• European Chamber Nanjing Office

Optimal internal logistic processes are critical for an efficient production process: The right material needs to be at the right place in the right quantities at the right time. Guiding principles originating from lean production, such as kanban systems and milk-run, are introduced in this course. Additionally, the transfer of these principles into the digital factory is discussed. The training contents are supported by hands-on application scenarios in our Innovation Center.
优化的内部物流流程是对有效的生产流程至关重要：正确的物料需要在正确的时间以正确的数量送到正确的工位。基于精益生产管理思想，如信息看板管理和物料循环配送将在本次培训中详细介绍。此外，物流的数字化如何在数字化工厂的转型也将重点介绍。本次培训还将展示中德工业4.0技术展示创新中心的实际应用场景。

• 2023-04-28 | 09:00 - 17:00
• KIT Suzhou

Join us in promoting a sustainable lifestyle and a greener future at LEH Foshan’s Earth Day Eco-Market on 22 April 2023! Get ready to celebrate Earth Day in a fun and educational way!

• 2023-04-22 - 2023-04-22 | 11:00 - 14:00
• Prep Garden & Playground, 2F, LEH Foshan Campus

For enterprises, whether it is a B2C or B2B enterprise, doing offline activities is a basic skill. For publicists, offline activities are the work of corporate brand building, from media relationship management, investor relationship management to partnership management, focusing on content and high-end.
For marketers, offline activities are a necessary means to cooperate with new product launches and new market expansion, focusing on consumers and conversion rates.
For most businesses, offline events are the more commonly used in branding and marketing, as well as a way to have a more manageable budget and a closer target consumer.
After three years of rapid development of live streaming and online marketing, today's offline events are still an effective communication method to obtain accurate audiences, plus more online means to expand information reach and audience sources.

• 2023-04-20 | 09:00 - 17:00
• European Chamber Shanghai Office

【 Problem solving 】
·Establish the thinking mode of data decision, say goodbye to perceptual decision thinking
·Master quantifying goals into measurable follow-through business problems
·Master the common data analysis methods and processes in high-frequency service scenarios
·Through visual analysis results of digital speech to enhance business discourse power

【解决问题】
·建立数据化决策的思考模式告别感性决策思考
·掌握将目标量化分解为衡量可跟进的业务问题
·掌握高频业务场景下常用的数据分析方法流程
·通过可视化分析成果数字说话提升业务话语权

• 2023-04-18 | 09:00 - 16:00
• Online Webinar

In the past two years, the negative impact of online public opinions has increasingly attracted the attention of regulatory authorities. The CAC has launched several campaigns to clean up the Internet, including targeting "black media" extortion and extortion by enterprises. However, enterprises still face public opinion risks still exist, the Taoist high, the devil is high, the governance is the negative risk behind the more cunning, more hidden means.
Among them, "we media" and social media bloggers have increasingly become the source and driving force of corporate public opinion crisis.
How to deal with the public opinion crisis caused by "we media" is a problem that every enterprise will encounter.

• 2023-04-14 | 09:00 - 16:00
• zoom online

In the past two years, the negative impact of online public opinions has increasingly attracted the attention of regulatory authorities. The CAC has launched several campaigns to clean up the Internet, including targeting "black media" extortion and extortion by enterprises. However, enterprises still face public opinion risks still exist, the Taoist high, the devil is high, the governance is the negative risk behind the more cunning, more hidden means.
Among them, "we media" and social media bloggers have increasingly become the source and driving force of corporate public opinion crisis.
How to deal with the public opinion crisis caused by "we media" is a problem that every enterprise will encounter.

• 2023-04-14 | 09:00 - 16:00
• Zoom online

In the past two years, the negative impact of online public opinions has increasingly attracted the attention of regulatory authorities. The CAC has launched several campaigns to clean up the Internet, including targeting "black media" extortion and extortion by enterprises. However, enterprises still face public opinion risks still exist, the Taoist high, the devil is high, the governance is the negative risk behind the more cunning, more hidden means.
Among them, "we media" and social media bloggers have increasingly become the source and driving force of corporate public opinion crisis.
How to deal with the public opinion crisis caused by "we media" is a problem that every enterprise will encounter.

近两年来，网络舆情的负面影响日益引起监管部门的重视。网信办多次发起清朗净网行动，包括针对企业遇到的“黑媒体”敲诈勒索现象等。但是，企业依然面对的舆情风险依然存在，道高一尺，魔高一丈，治理带来的是负面风险的幕后推手更加狡猾，手段更加隐蔽。
其中，自媒体和社交媒体博主日益成为企业舆情危机的源头和推波助澜的力量。
企业如何应对自媒体引发的舆情危机，是每个企业都会遇到的问题。

• 2023-04-14 | 09:00 - 16:00
• Online Training

Most people thought that leading in organization is only leading business and the leadership might be well recognized if business goes well. However, the business becomes harder and harder to adapt to the change under current VUCA environment. Moreover, the impact from people, culture and change become more and more prominent. These internal and external situations put leaders into trouble and stress. It seems that the business as the hard side and people, culture and change as the soft side can not be handled separately. With the interaction between them, how will leaders step out of the difficulty and lead the organization to the success?
在过去，大多数组织中的领导更多地认为只要把业务做好就可以了。然而，在当前VUCA的环境下，不仅人们看重的业务越来越难以适应环境的变化，而且组织中人、文化和变革带来的影响日益凸显，使得组织中的领导们内外交困、压力重重。但是，好像业务作为硬的一面，人、文化和变革作为软的一面，又很难分而治之，在它们的互相影响下，领导者又该如何走出困局，带领组织走向成功呢？

• 2023-04-14 | 09:00 - 17:00
• European Chamber Nanjing office