内容简介】
企业舆情的爆发非常常见。尽管还有企业在奢望“0舆情”，事实上，任何企业都无法保证自己不会因为某种意外上热搜。企业更应该学习的是如何预防舆情，以及如何在遇到突发舆情时能够正确应对，避免舆情的扩大化。

近期花西子的舆情，企业不正确的应对，把由李佳琦担任主角的舆情最终变成花西子领衔主演。进而，花西子连续做出更多应对均让舆论不解。从后续花西子多次上热搜的行为看，该企业的危机公关应对策略似乎与众不同，似乎有试图“把危变成机”的想法。那么，花西子的策略到底有没有达到危机公关的目的？花西子的“发疯文学”到底有没有挽回流失的消费者？相信这都是企业市场部和公关部们会有的疑问。

乌兰老师邀请到专业舆情监测公司北京源信加科技有限公司提供独家数据支持，通过客观的数据分析，舆情语义分析等证据拆解，来理性分析受众和消费者对花西子的舆情连续剧的真实效果。

• 2023-10-26 | 14:00 - 17:00
• Unit 2204, Shui On Plaza, 333 Huai Hai Zhong Road, Shanghai

This year, we are focusing on two key themes that are shaping the HR landscape in China and beyond: the impact of the Personal Information Protection Law on HR operations, and the intersection of ESG and talent retention.

The European Chamber invites HR leaders to join us for this event, where you can connect with peers, learn from experts, and gain insights into the latest trends and best practices in HR.

• 2023-10-19 | 14:30 - 18:00
• Swissotel Grand Shanghai

The European Union Chamber of Commerce Shenyang Chapter is delighted to invite you to the launch of the European Business in China – Position Paper 2023/2023 (Position Paper) on 13th October (Friday), 2023 in Shenyang. Position Paper is the Chamber’s most important publication and the cornerstone of its annual advocacy plan which is compiled by its 35 working groups and sub-working groups over a nine-month period. Despite the heightened difficulties facing European companies in China, they are committed to staying and improving the business environment, as illustrated by the 967 constructive recommendations put forward in the Position Paper 2023/2024.

• 2023-10-17 | 15:50 - 19:00
• Conrad Hotel 3rd Floor Meeting Room 1/沈阳康莱德酒店三层一号会议室

On 13th August, China’s State Council released the Opinions of the State Council on Further Optimising the Foreign Investment Environment and Increasing Efforts to Attract Foreign Investment (Opinions). The European Chamber has stated that the 24 points contained in the Opinions could go a long way towards improving business confidence if they are implemented in a timely, coordinated and consistent manner. The publication of detailed implementation guidelines will be an extremely important part of this process.

• 2023-10-12 | 15:00 - 16:30
• Signature Ballroom B, Hilton Beijing

This event serves as a platform to connect European SMEs with the Chinese local government for deep engagement and networking, as well as an opportunity to discuss the issues, recommendations, and possible solutions to the key issues impacting European SMEs operating in China with industry players, local associations, and experts in government relations.

• 2023-10-11 | 14:00 - 16:00
• European Chamber Shanghai Office

The European Union Chamber of Commerce in China (European Chamber) is delighted to invite you to the launch of our Position Paper 2023/2024 on 28th September 2023.

• 2023-09-28 | 14:00 - 16:00
• Floor 3, Hibiscus 3楼芙蓉厅

二〇二三年医药卫生体制改革的各项规划与政策更加深入和清晰。值此，中国欧盟商会协同欧洲医用影像、电子医学与卫生信息技术行业协会(COCIR)，定于二〇二三年九月二十八在北京举办第四届医疗器械论坛。

In the year 2023, the plans and policies in the field of healthcare system reform have become more thorough and clearer. In this context, the European Union Chamber of Commerce in China, in collaboration with the European Coordination Committee of the Radiological, Electromedical and Healthcare Information Technology Industry (COCIR), will host the European Chamber Fourth Medical Device Forum on 28th September in Beijing.

• 2023-09-28 | 08:30 - 16:30
• Infinity Ballroom, Hilton Beijing

The European Union Chamber of Commerce in China (European Chamber) is delighted to invite you to the launch of our Position Paper 2023/2024 on Wednesday , 27th September 2023.

• 2023-09-27 | 14:00 - 16:30
• Residence G: 4078 Dongbin Road Nanshan District, Exit D/C, Metro Nanyou West Station, Nanshan Shekou, Shenzhen

A new round of technological revolution and industrial transformation is gaining momentum, which promotes the pace of intelligent, low-carbon, and green economic and social development. Enterprises are urgently required to transform, upgrade, and seize opportunities in the changing times. How can enterprises grasp the opportunities for future growth? And, how can they blaze a new trail amidst increasingly complex market competition?
新一轮科技革命和产业变革正纵深演进，推动经济社会加快智能化、低碳化和绿色化的步伐，处在时代的变局，迫切需要企业转型升级变中求机，赢得主动。面对前所未有的变革窗口，企业如何把握未来发展主动权？面对日益复杂的市场竞争环境，企业又该如何撬动竞争格局，于变局中开拓新局？

• 2023-09-27 | 13:30 - 16:55
• Chongqing Jinke Hotel 重庆金科大酒店

International Equal Pay Day, celebrated on 18th September, aims to promote the achievement of equal pay for work of equal value. It further builds on the United Nations' commitment to human rights and against all forms of discrimination, including discrimination against women and girls.
Attaining equal pay stands as a significant milestone for both human rights and gender equality. The journey requires collective efforts from the global community—including businesses, workers' and employers' organisations—to champion pay parity for commensurate work. Nonetheless, there's more work ahead to further advance the economic empowerment of women.

• 2023-09-25 | 14:30 - 16:00
• Zoom/ European Chamber Office Beijing, 4th Floor, Room C405