Digital technology is being applied to almost every part of a company’s value chain. In terms of marketing, digitalization plays a vital role in improving customer experience, making better decisions, and ultimately driving growth. In the ever more competitive and constantly changing business environment, marketing departments are expected to contribute more to companies’ overall performance.

• 2019-07-25 | 14:00 - 16:00
• European Chamber Beijing Chapter, 4th Floor, Office C405, Lufthansa Centre

In June 2017 China’s Ministry of Commerce (MOFCOM) published a draft Export Control Law for public comment. Almost two years later, amidst escalated Sino-US tension the draft Export Control Law re-emerged, listed in the State Council’s Legislative Work Plan for 2019. If enacted, the Export Control Law will be the country’s first law specifically addressing matters of export control.

• 2019-07-18 | 14:00 - 16:00
• Hilton Hotel Beijing, Signature Ballroom A

Media reports of slowing SUV sales and a bounce back in the popularity of instant noodles have been cited as evidence of an apparent “consumption downgrade” over the last 18 months. With the Chinese government keen to continue to push a more balanced economic growth model less dependent on investment and increasingly driven by consumption, such a cyclical slowdown is obvious cause for concern, and likely underscored a series of recent tax reform measures intended to stimulate spending.

• 2019-07-12 | 16:00 - 17:30
• European Chamber Beijing Chapter, 4th Floor, Office C405, Lufthansa Centre

The transition to autonomous mobility will not take place overnight – but it will come much sooner than expected. Substantial progress has been witnessed on almost all fronts, with regulatory hurdles coming down, critical infrastructure and investment going up, and customer interest in the technology holding firm. This is one of the key findings of the latest edition of Roland Berger's bi-annual analysis of the state of developments around autonomous mobility worldwide.

• 2019-06-28 | 14:00 - 16:00
• European Chamber Beijing Chapter, 4th Floor, Office C405, Lufthansa Centre

Uncertainties from trade war and public relations all put companies in increasingly difficult water. GAO Yuan, Head of International R&D Center, China Fortune Land Development Co. Ltd, will deliver a speech on trade friction and industrial transfer in the Asia-Pacific region. Mr. JIANG Xiaofeng, founder of China Advocate, a company specialized in brand management and strategic marketing consulting, will deliver a speech on crisis management.

贸易战的不确定性以及公共危机都让公司面临着日益严峻的经营环境。来自华夏幸福国际研发中心总监高原将就中美贸易摩擦及亚太地区的产业转移进行发言。来自智云图的创始人、危机管理专家姜晓峰先生将就危机管理进行发言。

• 2019-06-26 | 14:00 - 16:00
• European Chamber, Room C405

The rapid and widespread deployment of digital technology across functions and across industries has led to fundamental change in how companies operate and how they are regulated. The European Chamber is delighted to welcome experts for some of the most disrupted industries to share not only how their business models are evolving and adapting to this digital revolution, but also how they are upholding their corporate responsibility in the process.

• 2019-06-24 | 14:00 - 16:00
• The European Chamber Office

近三十多年来，世界贸易的格局慢慢发生改变。国际贸易的产品结构，发生了根本性的变化。不同于原本的成品贸易，现今中间品贸易的比重得到了极大提升，服务贸易也在过去的三四十年中飞速发展。世界贸易的新格局、新趋势也由此逐渐形成。

• 2019-06-21 | 14:00 - 16:30
• Four Seasons Hotel, Beijing Ballroom

On April 23, 2019, revisions of China’s Trademark Law passed into law by the National People’s Congress Standing Committee. The amendment aims at enhancing intellectual property protections and seemingly addresses US concerns over forced technology transfer and IP theft. It is noticeable that the amendment seeks to penalize “bad-faith trademark registrations without intent to use”. The amendment to the Trademark Law will take effect on November 1, 2019.

• 2019-05-31 | 14:30 - 16:00
• European Chamber Beijing Chapter, 4th Floor, Office C405, Lufthansa Centre

What are the best practices that brands can employ to leverage WeChat as an effective E-commerce platform, and how can brands further leverage WeChat for B2B marketing? The European Chamber Marcom Forum is delighted to invite Jenny Chen, Co-founder at WalktheChat, to share WeChat E-commerce trends and B2B case studies. In addition to a presentation there will also be time set aside for audience Q&A.

• 2019-05-23 | 14:00 - 16:00
• European Chamber Office Beijing, Room C405

The European Chamber is delighted to be joined by the former US Ambassador the EU, His Excellency Anthony Gardner. During this seminar, Ambassador Gardner will consider where China fits into this tripartite equation and share his take on topics more closely relating to European business interests, including Europe’s engagement with the Belt and Road Initiative, the development of an investment screening mechanism, and the revival of calls for a new European industrial policy.

• 2019-05-13 | 13:30 - 15:00
• Hilton Hotel Beijing, Event Room Vision 7