By 2024, short videos dominate social media, with everyone shopping and engaging through platforms like TikTok and Xiaohongshu. TikTok currently leads, while Xiaohongshu is rising rapidly. As platforms commercialize, acquiring traffic has become costly, and controversial topics are used to attract attention. This leads to the rapid spread of negative company information. If a whistleblower's post goes viral, it can quickly gain traction. Companies also face risks with their social media accounts. This course focuses on crisis management for user rights and personal exposés on Xiaohongshu and TikTok.

到了2024年了，短视频时代已经形成。人人都用短视频购物，人人都有短视频账号。
每年各平台的势力此消彼长，目前是抖音一家独大，小红书异军突起的状态。短视频平台的商业化是各平台均鼓励的。这个过程中，流量获取越来越贵，各平台为了吸引存量流量，对争议型话题颇为青睐。这就导致了企业的负面信息的扩散很快。一旦爆料者发布的负面信息踩中“流量密码”，瞬间爆火。此外，很多企业也运营自己的社交媒体账号，内容和评论区同样存在舆情隐患。本课专门探讨小红书和抖音这两个用户维权型和个人爆料型舆情高发区的危机公关。

• 2024-08-02 | 09:00 - 17:00
• European Chamber Guangzhou office

The Agriculture, Food and Beverage Working Group is glad to invite you to an upcoming working group meeting on the Introduction to China’s Anti-dumping and Anti-subsidy Mechanisms on Monday 29th July 2024, 15:00-16:30 at the European Chamber Beijing office and online.

• 2024-07-29 | 15:00 - 16:30
• European Chamber Beijing office | Teams

As a social responsibility assessment system for multinational companies, the EcoVadis rating system is not only an evaluation tool, but also a platform to drive companies to achieve sustainable development goals. If a company can achieve a good rating, it will not only help enhance the company's social reputation, but also help it to gain more cooperation opportunities in the global market.作为跨国公司采用的社会责任评估体系，EcoVadis评分不仅是一个评估工具，更是一个推动公司实现可持续发展目标的平台。公司能够获得较好的评级，这不仅有助于提升公司的社会声誉，也有助于其在全球市场中获得更多合作机会。

• 2024-07-26 | 09:00 - 16:00
• EU Chamber Beijing Office

[Offline Training] Non-Authority Influencing and Networking 发挥非职权影响力，拓展多方关系 (Chinese Language 中文授课)

• 2024-07-26 | 09:00 - 17:00
• European Chamber Office Tianjin, 41 Floor, The Big Meeting Room

Are you looking to advance in your career? Do you want to master industry-leading management and auditing skills? Now is your chance!

We have designed a series of professional training courses to help you gain in-depth knowledge and practical experience in Environmental, Social, and Governance (ESG), quality management, greenhouse gas verification, and laboratory management.

• 2024-07-25 - 2024-09-14 | 09:30 - 17:30
• tbc

This course is tailored for business owners and mid-to-senior management in foreign enterprises, aiming to master the latest trends and strategies in domestic interest e-commerce, content e-commerce, and buyer e-commerce. Ideal for those preparing to expand into new media, the course covers:

Comprehensive Platform Analysis
Practical Business Marketing Techniques
Team Talent Motivation

• 2024-07-24 | 09:30 - 16:30
• Yongxinhui, Building 2, Room 2101

F&T Initiative Seminar [Cost Efficiency Series] F&T Compliance Facilitates Reducing Costs and Increasing Efficiency [降本增效系列活动之] 财税合规助力降本增效

• 2024-07-23 | 13:45 - 16:30
• European Chamber Office Tianjin, 41 Floor, Meeting Room

This course is dedicated to a comprehensive innovation of PPT design and presentation skills with the help of cutting-edge AI technology. Our goal is to help trainees master advanced design tools and methods and enhance their ability to produce and speak PPT to present their ideas and results in a more professional and engaging manner in a variety of business, educational and public settings.
在当今快速发展的数字化时代，信息传播的速度和广度达到了前所未有的水平。PPT作为信息展示和交流的重要工具，其作用已经远远超出了简单的信息传递。它成为了个人专业能力、创意思维以及企业品牌形象的直观体现。一个设计精良、内容丰富、逻辑清晰的PPT，能够在第一时间吸引观众的注意力，有效传达核心信息，增强说服力。
本课程致力于通过前沿的AI技术，对PPT设计和演讲技巧进行全面革新。我们的目标是帮助学员掌握先进的设计工具和方法，提升他们制作和演讲PPT的能力，使他们能够在各种商业、教育和公共场合中，以更加专业和吸引人的方式展示自己的思想和成果。

• 2024-07-23 | 09:00 - 16:00
• Online - TEAMS Training link will be shared prior to the training by email 线上课程 - TEAMS培训链接将于会议前发送到报名邮箱

his course is dedicated to a comprehensive innovation of PPT design and presentation skills with the help of cutting-edge AI technology. Our goal is to help trainees master advanced design tools and methods and enhance their ability to produce and speak PPT to present their ideas and results in a more professional and engaging manner in a variety of business, educational and public settings.

在当今快速发展的数字化时代，信息传播的速度和广度达到了前所未有的水平。PPT作为信息展示和交流的重要工具，其作用已经远远超出了简单的信息传递。它成为了个人专业能力、创意思维以及企业品牌形象的直观体现。一个设计精良、内容丰富、逻辑清晰的PPT，能够在第一时间吸引观众的注意力，有效传达核心信息，增强说服力。
本课程致力于通过前沿的AI技术，对PPT设计和演讲技巧进行全面革新。我们的目标是帮助学员掌握先进的设计工具和方法，提升他们制作和演讲PPT的能力，使他们能够在各种商业、教育和公共场合中，以更加专业和吸引人的方式展示自己的思想和成果。

• 2024-07-23 | 09:00 - 16:00
• MS Teams

In this world, every drop of blood is the spark of life!

You can join us in spreading love and saving lives. On July 20 (Saturday, 9:00-13:00), Guangzhou United Family Hospital will once again host a blood donation event for the public, and you will receive a complimentary gift for participating in person!

• 2024-07-20 | 09:00 - 13:00
• North Lobby of Guangzhou United Family Hospital, No. 31 Pazhou Ave, Haizhu District, Guangzhou, China