On 12th September, the European Chamber is delighted to invite Alfred Che车巍, green energy expert and executive director of the Multinational Corporation Council for Carbon Neutrality (MNC50), and former vice president and head of public affairs and corporate communications for Danfoss China Region, to share his insights on how to creatively build corporate communications strategy with a clear focus on sustainability and carbon neutrality, as well as case studies from B2B and B2C industries.

• 2023-09-12 | 14:30 - 16:30
• Zoom/European Chamber Office Beijing, Room C405

No matter what position you work in, using software for data analysis has become an essential skill for everyone.
Whether you are engaged in purchasing, marketing, sales, financial analysis or business decision-making, this one-day course aims at various data application problems encountered in data system analysis, and extracts the skills of Excel and related software tools that data analysts need most. It can help you filter and analyze data from a large amount of clueless data and make professional management charts, providing professional and accurate references for your business decisions.
不管您在什么岗位上工作，利用软件进行数据分析已经成为每个人的必备技能，无论您从事采购、市场、销售、财务分析还是经营决策，本套课程针对数据系统分析工作中遇到的各种数据应用问题，提炼出数据分析人员最需要的Excel及相关软件工具技能，能够帮助您从一堆毫无头绪的数据中进行数据筛选、分析数据并制作专业管理图表，为您经营决策提供了专业准确的依据。

• 2023-09-12 | 09:00 - 16:00
• Zoom online

Course Background:
No matter what position you work in, using software for data analysis has become an essential skill for everyone. Whether you are engaged in procurement, sales, financial analysis, or business decision-making, this set of courses is aimed at various data encountered in data system analysis. Applying questions, and extracting the skills of Excel and related software tools that data analysts need most, can help you filter data from a pile of clueless data, analyze data and make professional management charts, providing professional and accurate information for your business decisions. basis.

课程背景：
不管您在什么岗位上工作，利用软件进行数据分析已经成为每个人的必备技能，无论您从事采购、销售、财务分析还是经营决策，本套课程针对数据系统分析工作中遇到的各种数据应用问题，提炼出数据分析人员最需要的Excel及相关软件工具技能，能够帮助您从一堆毫无头绪的数据中进行数据筛选、分析数据并制作专业管理图表，为您经营决策提供了专业准确的依据。

• 2023-09-12 | 09:00 - 16:00
• Zoom

2022年12月13日，工信部发布了《工业和信息化领域数据安全管理办法（试行）》 。《办法》作为工业和信息化领域数据安全管理顶层制度文件，将贯彻落实《数据安全法》等法律法规有关要求，指导工业和信息化领域数据安全的实施落地。为此，《办法》提出了一系列合规要求，包括但不限于将数据分为一般数据、重要数据、核心数据并进行分类分级管理，重要数据、核心数据目录备案，以及加强数据全生命周期安全管理。

鉴于《办法》 对企业的重要性，中国欧盟商会有幸邀请工信部网络安全管理局数据安全处张洪副处长莅临工作组闭门会议，就《办法》有关要求、实施情况、前期试点工作经验以及后续工作重点进行解读 ，并与企业交流 ，促进企业的合规工作。

• 2023-09-11 | 14:30 - 15:50
• European Chamber Beijing Office

The European Chamber GA Forum is delighted to invite you to join our Forum activity with the topic of EU Economic Security Strategy and China-EU Economic and Trade Relations (欧盟经济安全战略与中欧经贸关系) on Friday 8th September 2023 at 10:00-11:30 AM.

• 2023-09-08 | 10:00 - 11:30
• European Chamber Beijing Office C405

The social media operation is essential of general branding work for an enterprise. What we are delivering in this training is how the brand awareness of the enterprise from shallow to deep process affects the target customer group's decision making and its decision environment. What we call "corporate followers operation" is to use "fan thinking" to attract new customers and improve the retention rate and conversion rate of those existing customers.
我们希望研究的是企业品牌的认知度由浅到深的过程中如何影响目标客群的决策人和其决策环境。我们所说的“企业粉丝运营”是指以“粉丝思维”来拉新、获客和提高老客户的留存率和转化率。

• 2023-09-08 | 09:00 - 16:00
• Zoom online

In the brand work of an enterprise, the operation of social media is already the basic work. From the perspective of social psychology, "fan" has also changed from a niche word for star-chasing to a state of public acceptance. But there is a fundamental difference between being a "fan" at the corporate level and being a "fan" with a personal IP and emotional engagement. The "fans" of enterprises are not "wechat background fans" in the narrow sense. "Business fans" generally refers to all potential customers and regular customers. Many B2B companies ask me: "Our signing customers are enterprises, not individuals, do not need to understand the psychology and feelings of individuals in communication." This view is wrong. The reason is simple: businesses sign the bills, but individuals make the purchasing decisions. No matter how big the organization is, no matter how long the purchase decision process is, the decision is still made by individuals with emotions. Similarly, for any piece of corporate propaganda to go out, it is individuals who read the message and take it. Not to mention social media followers.
What we hope to study is how the brand awareness of the enterprise from shallow to deep process affects the target customer group's decision making and its decision environment. What we call "business fan operation" is to use "fan thinking" to attract new customers and improve the retention rate and conversion rate of old customers.
企业的品牌工作中，社交媒体的运营已经是基础工作。从社会心理学来说，“粉丝”也从追星的小众词变成了大众接受的状态。但是，企业层面的“粉丝”与拥有个人IP和情感粘性的“个人粉丝”是有根本区别的。企业的“粉丝”不是狭义的“微信后台粉丝”。“企业粉丝”泛指所有潜在客户和老客户。很多B2B企业问我：“我们的签单客户是企业，不是个体人，不需要去理解个体人在传播中的心理和感受。”这种观点是错的。原因很简单：签单盖的章是企业，但是做出购买决定的是个体人。再大的组织，购买决策流程再长，做决定的依然是一个个有情感的个体人。同样，任何一篇企业宣传内容传播出去，阅读信息和接手信息的也是个体人。更不用说社交媒体的粉丝了。
我们希望研究的是企业品牌的认知度由浅到深的过程中如何影响目标客群的决策人和其决策环境。我们所说的“企业粉丝运营”是指以“粉丝思维”来拉新、获客和提高老客户的留存率和转化率。

• 2023-09-08 | 09:00 - 16:00
• Zoom online

The European Union Chamber of Commerce in China (European Chamber), along with the Department of Science and Technology of Shanxi Province, the Multinational Corporation Carbon Neutrality Forum 50 (MNC50) and the Shanxi Research Institute of Huairou Laboratory, will jointly organise the upcoming Panel Forum: Energy Transition and Low-Carbon Innovation in Taiyuan, Shanxi on 7th September. This event will be an integral part of the Coal Clean and Efficient Utilization Parallel Forum and the Taiyuan Energy Low Carbon Development Forum 2023.

• 2023-09-07 | 08:30 - 12:00
• Room Wutong, Wutong Building Taiyuan, Shanxi

The European Chamber is pleased to invite you to join our next working group meeting on 5th September 15:00-16:00, where, in a session moderated by NBFI Working Group Chair Renato di Chiara, Ms Wei Yao, Head of Research & Chief Economist, APAC, at Société Générale, will provide an analysis of all of these trends. The meeting will take place online and offline at the European Chamber Shanghai office.

• 2023-09-05 | 15:00 - 16:00
• European Chamber Shanghai offices, Unit 2204, Shui On Plaza, 333 Huai Hai Zhong Road,Shanghai | Zoom

The role of leadership is at every level of the organization. Today's leaders are more like coaches, partners, or mentors, guiding and supporting employees' work rather than simply commanding or assigning tasks. The definition of leadership is not what you do to your employees, but what you do with your employees.
The "adaptive leadership" model is based on different situations, through the judgment of employees' ability to complete tasks and morale, so that leaders can adjust their leadership style in a timely manner to achieve the best effect of implementing impact, so as to lead employees to achieve good work performance, improve subordinate satisfaction, and achieve team growth. "Adaptive leadership" is not only an advanced leadership model but also a very practical tool and skill.

领导力的作用体现在组织的每一个层面。今天的领导者更像是教练、合作伙伴或导师，指导和支持着员工的工作， 而不是简单地命令或分配任务。领导的定义不是你对员工做了什么，而是你和员工一起做什么。
“适应性领导”模式是根据情境的不同，通过对员工完成任务的能力和士气进行判断，使领导者能够适时地调整 自己的领导风格，达到实施影响的最佳效果，从而带领员工取得良好的工作绩效，提高下属的满意度，并实现团队成 长。“适应性领导”不仅是一种先进的领导模式，更是一种非常实用的工具与技能。

• 2023-09-05 | 09:00 - 16:00
• Easten Hope Plaza