By 2024, short videos dominate social media, with everyone shopping and engaging through platforms like TikTok and Xiaohongshu. TikTok currently leads, while Xiaohongshu is rising rapidly. As platforms commercialize, acquiring traffic has become costly, and controversial topics are used to attract attention. This leads to the rapid spread of negative company information. If a whistleblower's post goes viral, it can quickly gain traction. Companies also face risks with their social media accounts. This course focuses on crisis management for user rights and personal exposés on Xiaohongshu and TikTok.

到了2024年了，短视频时代已经形成。人人都用短视频购物，人人都有短视频账号。
每年各平台的势力此消彼长，目前是抖音一家独大，小红书异军突起的状态。短视频平台的商业化是各平台均鼓励的。这个过程中，流量获取越来越贵，各平台为了吸引存量流量，对争议型话题颇为青睐。这就导致了企业的负面信息的扩散很快。一旦爆料者发布的负面信息踩中“流量密码”，瞬间爆火。此外，很多企业也运营自己的社交媒体账号，内容和评论区同样存在舆情隐患。本课专门探讨小红书和抖音这两个用户维权型和个人爆料型舆情高发区的危机公关。

• 2024-08-02 | 09:00 - 17:00
• European Chamber Guangzhou office

At 15:00 on 2nd August the European Chamber Shenyang Chapter is proud to be hosting our HR Sharing Salon Session III: Activating Learning-Style Organizational Development. The seminar will help HR departments activate their organization’s learning capabilities and facilitate organizational development through Michelin’s unique learning-style development. Our speaker will provide valuable insight into Michelin’s application of ecological evolution in the workplace to develop the necessary flexible and resilient workforce in today’s whirlwind world.
欧盟商会沈阳分会将于8月2日下午3点，举办第三届HR分享沙龙活动——“激活学习型组织发展”。此次研讨会旨在帮助HR部门激发其组织的学习能力，并通过米其林独特的学习型发展模式促进组织的成长。我们的演讲嘉宾将深入讲解米其林在工作场所中应用生态演进的方法，以培养适应当今动态世界所需的灵活且有韧性的员工队伍。

• 2024-08-02 | 15:00 - 17:30
• 新华天玺大厦F座 3层新华创新中心 3rd Floor Xinhua Innovation Centre Block F, Xinhua Tianxi Building

[Offline Training] Non-Authority Influencing and Networking 发挥非职权影响力，拓展多方关系 (Chinese Language 中文授课)

• 2024-07-26 | 09:00 - 17:00
• European Chamber Office Tianjin, 41 Floor, The Big Meeting Room

Are you looking to advance in your career? Do you want to master industry-leading management and auditing skills? Now is your chance!

We have designed a series of professional training courses to help you gain in-depth knowledge and practical experience in Environmental, Social, and Governance (ESG), quality management, greenhouse gas verification, and laboratory management.

• 2024-07-25 - 2024-09-14 | 09:30 - 17:30
• tbc

This course is tailored for business owners and mid-to-senior management in foreign enterprises, aiming to master the latest trends and strategies in domestic interest e-commerce, content e-commerce, and buyer e-commerce. Ideal for those preparing to expand into new media, the course covers:

Comprehensive Platform Analysis
Practical Business Marketing Techniques
Team Talent Motivation

• 2024-07-24 | 09:30 - 16:30
• Yongxinhui, Building 2, Room 2101

F&T Initiative Seminar [Cost Efficiency Series] F&T Compliance Facilitates Reducing Costs and Increasing Efficiency [降本增效系列活动之] 财税合规助力降本增效

• 2024-07-23 | 13:45 - 16:30
• European Chamber Office Tianjin, 41 Floor, Meeting Room

【课程背景】
在当今快速发展的数字化时代，信息传播的速度和广度达到了前所未有的水平。PPT 作为信息展示和交流的重要工具，其作用已经远远超出了简单的信息传递。它成为了个人专业能力、创意思维以及企业品牌形象的直观体现。一个设计精良、内容丰富、逻辑清晰的 PPT，能够在第一时间吸引观众的注意力，有效传达核心信息，增强说服力。本课程致力于通过前沿的 AI 技术，对PPT 设计和演讲技巧进行全面革新。我们的目标是帮助学员掌握先进的设计工具和方法，提升他们制作和演讲 PPT 的能力，使他们能够在各种商业、教育和公共场合中，以更加专业和吸引人的方式展示自己的思想和成果。
[Course Background]
In today's rapidly evolving digital era, the speed and reach of information dissemination have reached unprecedented levels. As a crucial tool for information presentation and communication, PowerPoint (PPT) has transcended its role of mere information transmission. It has become a tangible reflection of individual professional competence, creative thinking, and corporate brand image. A well-designed, content-rich, and logically structured PPT can immediately capture audience attention, effectively convey core information, and enhance persuasiveness.This course aims to revolutionize PPT design and presentation skills through cutting-edge AI technologies. Our goal is to help participants master advanced design tools and methods, enhancing their ability to create and deliver PPT presentations in a professional and captivating manner across various business, educational, and public settings.

• 2024-07-23 | 09:00 - 16:00
• Online Training

In this world, every drop of blood is the spark of life!

You can join us in spreading love and saving lives. On July 20 (Saturday, 9:00-13:00), Guangzhou United Family Hospital will once again host a blood donation event for the public, and you will receive a complimentary gift for participating in person!

• 2024-07-20 | 09:00 - 13:00
• North Lobby of Guangzhou United Family Hospital, No. 31 Pazhou Ave, Haizhu District, Guangzhou, China

HR Initiative Seminar -[Cost Efficiency Series] Over-Time Pay Judicial Practice & Problem Solving Seminar [降本增效系列活动之] 加班费司法实践疑难问题座谈会

• 2024-07-19 | 13:45 - 16:30
• European Chamber Office Tianjin, 41 Floor, Meeting Room

中国欧盟商会[一小时早餐聚会]系列活动 One-hour Breakfast Get-together - One hour before your workday begins.

• 2024-07-17 | 07:45 - 09:00
• August Café