Understanding China’s consumer culture is a good starting point for understanding China as a nation. China is a Confucian society, where citizens are driven by a conflict between standing out and fitting in, between ambition and regimentation. Though the country’s economy and society are evolving rapidly, the underlying cultural blueprint has remained more or less constant for thousands of years.
The speed with which China’s citizens have embraced all things digital is one sign that things are in motion in the country. But e-commerce, which has changed the balance of power between retailers and consumers, didn’t take off until the Chinese need for reassurance was satisfied.
To win a following among Chinese buyers, brands looking to succeed in China have to follow three rules. The European Union Chamber of Commerce in China is delighted to welcome Tom Doctoroff, Chief Cultural Insights Director at Prophet and renowned business leader and global brand builder, with a deep understanding of Chinese consumers, to share with participants the three golden rules of marketing in China and to China.
Agenda
15:30-16:00 Registration and Networking
16:00-16:10 Opening words
16:10-16:45 The Three Golden Rules of Marketing by Tom Doctoroff, Chief Cultural Insights Director at Prophet
16:45-17:10 Q&A Session
17:10-17:20 Closing Remarks
Terms & Conditions
Events have limited seating, so to ensure your attendance we encourage you to register and pay in advance. We cannot guarantee entry those that have not pre-registered.
All our events are held in English and follow the Chatham House Rule unless otherwise stated. The posting of presentation materials is at the speaker's discretion.
Cancellation Policy
If you cannot attend an event that you have registered for, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.
To cancel you can: 1) email yangzhao@europeanchamber.com.cn or 2) cancel online if you registered for the event through the website