This training is coorperate with CCI France Chine(French Chamber)
Training Objectives
The Chinese eCommerce market is the largest eCommerce market in the world. This market has its own specificities: local players and local practices quite different from the western world.
Whether you are a brand or a merchant with a eCommerce project in China, this training will help you to understand the local eCommerce Chinese market, the best eCommerce practices in China and the Chinese digital ecosystem.
Through real life examples and study cases, this training will allow you to gather the necessary practical and market knowledge for your eCommerce success in China.
Course outline
Market Insights :
· Who are the Chinese Internet users & online buyers ?
· Focus on the mobile market in China
· Market Size / Market Growth
· Why does the Chinese consumer buy online?
Marketplaces & eTailers
· The major importance of e-Marketplaces in China’s eCommerce scene
· Business models of the e-Marketplaces in China
· Tmall & JD Focus
· Niche players introduction (Pinduoduo, XiaoHongShu, etec..)
· Shoppers acquisition on e-Marketplaces
· Trends
· New Retail
· Case Studies
· Costs and Team necessary to setup and run
Stand Alone Website
· The Localization of a Website for China
· Hosting a website in China
Digital Landscape & Baidu
· Baidu & Baidu Marketing
· Basics of Baidu SEO
Video
· Livestreaming & eCommerce
· Short Videos
Social Marketing & Social eCommerce
· Social Marketing insights
· Why social marketing is a Must for eCommerce in China ?
· Weibo is not dead ! How a brand can use Weibo ?
· WeChat : The Super App
· WeChat Features / Accounts / ecosystem
· How to acquire WeChat followers ?
· How to run eCommerce with WeChat ?
· Advertising with WeChat
· Case studies & Campaigns
Strategy & Budget
· The MUST HAVE for a Digital & eCommerce Strategy
· Planning a budget for your Digital Strategy
Language
Language: English
Terms & Conditions:
Events have limited seating so to ensure your attendance we encourage advance online registration and payment for ALL events. We cannot guarantee entry to anyone not registered in advance.
Cancellation Policy:
If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.
To cancel you can: 1) email: yangzhao@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website.