Intellectual property (IP) is the most valuable business asset SMEs have as it provides companies with the comparative advantage over competitors at the market. IP has a role to play at each stage of the business lifecycle and appropriate IP protection and management can guarantee SMEs success at the market.  Likewise, poorly managed IP could mean the end of SMEs’ business endeavors in China.

Being successful means to have the proper IP strategy and the best way to create one is by learning from others’ mistakes. Learning what are the common mistakes other SMEs often make could help you avoid getting caught in those most common IP traps as well as save you valuable time and costs of going through these mistakes yourself. 

During this webinar our IP Business Advisor Ms. Elinor Greenhouse will cover the most common assumptions, misconceptions and mistakes that SMEs make related to IP when operating in China or do business with China. With reference to the business culture, important mechanisms and laws that SMEs should pay attention to, Ms. Greenhouse will explain how to avoid the common IP pitfalls. In her presentation Ms. Greenhouse will include various case studies of best practice and what not to do.

Language 语言：English 英文

Agenda 时间安排：

13:45 - 14:00 Participants entering online meeting room

14:00 - 14:10 Opening remarks

14:10 – 14:50 Presentation on the common IP mistakes by Ms. Elinor Greenhouse

14:50 – 15:00 Q&A Session 

Remarks 备注：

1. Please register online in advance, chamber staff will send you the meeting link via email. Registration deadline is Noon of 27th April. 请提前在网站注册报名该活动，并务必写明邮箱地址。商会工作人员将在会议开始前，通过邮件将会议链接发送给报名的参会者。报名时间截止至2020年4月27日中午12点

2. The webinar will be conducted via Zoom, suggest you to download the app in advance to avoid any inconvenience. 研讨会将通过Zoom平台进行直播，为保证您参会的流畅度，建议提前在您的设备上下载Zoom

3. Please notify chamber staff in advance if you would like to cancel the registered event no later than 24 hrs before the event, otherwise, you will be charged the full participation fee. 如您无法参加已报名的活动，请于活动开始24小时前通知商会工作人员，否则将仍收取您活动全额费用。

Introduction of China IPR SME Helpdesk 

The China IPR SME Helpdesk supports European Union (EU) Small and Medium-sized Enterprises (SMEs) to both protect and enforce their Intellectual Property Rights (IPR) in or relating to Mainland China, Hong Kong, Macao and Taiwan through the provision of free information and services. These take the form of jargon-free, first-line, confidential advice on intellectual property and related issues, plus training, materials and online resources.

The China IPR SME Helpdesk project is funded by the European Union and builds on the achievements of a pilot project carried out in 2008-10, the subsequent Phase II in 2010-2013 and Phase III in 2014. Phase IV ran from January 2015 to June 2018. As of September 2018 Phase V commenced expanding China IPR SME Helpdesk’s services also to the SMEs from COSME countries.

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Speakers

Ms. Elinor Greenhouse

IP Business Advisor of China IPR SME Helpdesk

Ms. Elinor Greenhouse

IP Business Advisor of China IPR SME Helpdesk

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Ms. Elinor Greenhouse is the IP Business Advisor of China IPR SME Helpdesk. Ms. Greenhouse holds a Bachelor’s degree in Law and Criminology from the University of Sheffield and is currently obtaining a Master’s degree in Chinese Law from Peking University. Previously, Ms. Greenhouse has worked as a legal consultant at Kangxin Partners law firm, where she represented Fortune 500 companies as well as SMEs on contentious and non-contentious IP matters. During her time at Kangxin Partners Ms. Greenhouse presented a series of webinars on IP law in China for a client with the China-Britain Business Council, appeared as panelist on the Chinese political talk show ‘Tiger Talks’ and published several articles including “Assessing China’s IP Enforcement Mechanisms” in Managing Intellectual Property. Ms. Greenhouse is a native English speaker, fluent in Chinese.

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