[Webinar] COVID-19 Impact in the Fashion, Luxury and Cosmetics Sector - Addressing Challenges and Trends Go back »
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Time2020-07-08 | 16:00 - 17:30
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Venue:Online
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Address:
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Fee:Members: 100 RMB |
Non Members: 150 RMB
As COVID-19 sweeps through the globe, some feeling its effects more than others, the fashion, luxury and cosmetics sector has been strongly affected as its business runs through service, supply-chain, manufacturing and other industries coming to a halt during the outbreak. As China begins to see the first signs of revival in consumer confidence, the fashion, luxury and cosmetics sector begin their path to recovery, setting a precedent for the same sector in other countries, including how to push the fashion system model to its full potential.
How will this uncertainty change consumer needs and perceptions? What are the on-going challenges in the fashion, luxury and cosmetics sector? What can recent trends tell us about the outlook in this industry, past COVID-19? The key note presentation will talk about present designers and past legends analyzing why and how the fashion system and luxury industry can face different challenges. Followed by a panel discussion where experts will discuss their experiences, insight and outlook on Fashion, Luxury and Cosmetics Sector.
The European Chamber is delighted to welcome Graziana Maellaro, Head of Academic Service and Corporate Projects, Istituto Marangoni, Rachel Daydou, Partner & China General Manager, Fabernovel and Elijah Whaley, Chief Marketing Officer, PARKLU from to share their experience and outlook on the above mentioned. Join us on 8th July at 16:00.
Agenda
16:00 – 16:05 Opening Remarks by Cyril Drouin, Vice-Chair Marketing and Communications Forum, European Chamber
16:05 – 16:30 Presentation by Graziana Maellaro, Head of Academic Service and Corporate Projects, Istituto Marangoni
16:30 – 17:00 Panel Discussion
Moderator: Cyril Drouin, Vice-Chair Marketing and Communications Forum, European Chamber
Panellists:
- Graziana Maellaro, Head of Academic Service and Corporate Projects, Istituto Maragoni
- Rachel Daydou, Partner & China General Manager, Fabernovel
- Elijah Whaley, Chief Marketing Officer, PARKLU
17:00 – 17:25 Q&A
17:25 – 17:30 Closing Remarks by Cyril Drouin, Vice-Chair Marketing and Communications Forum, European Chamber
Terms and Conditions
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- The webinar attendance is for use by the registered participant only and registration information should not be forwarded on to third parties. Similarly, the materials and replay of webinars, when made public, are for use by the attendee registered only and should not be forwarded on to third parties.
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Cancellation Policy
Cancellations must be received in writing at least one full day in advance of the date of the webinar.
To cancel you can: 1) email yangzhao@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website. Should you fail to cancel your participation on time, the European Chamber reserves the right to transfer future event/webinar registrations to other interested participants. In the case of fee-based events, the event fee will be charged to those who fail to cancel their registration on time.
Advisory Council Policy
Members of the Advisory Council may receive complimentary admission to Chamber seminars, conferences and factory visits up to two attendees per event. Additional participants will be charged at the member rate.
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For further information contact Laura Alvarez Mendivil at lamendivil@europeanchamber.com.cn
Speakers
Ms. Graziana Maellaro
Ms. Graziana Maellaro
She is a fashion and luxury rooted professional specialized in copyrighting and communication in China. Since 2016 she teaches at Istituto Marangoni Shanghai and since 2020 she is Head of Academic Service and Corporate Trainings. She is passionate about education and enhancing life-long learning through cross-cultural partnerships and corporate industrial projects. She has been studying International Relations and I.P.R. in Milan (Catholic University), Rome (LUISS Guido Carli) and New York (Columbia University) with a final research project in Chennai (India) about Corporate Social Responsibility and Sustainability into the textile industry.
Ms. Rachel Daydou
Ms. Rachel Daydou
Currently, Partner and China GM at FABERNOVEL. Supporting multinationals in their digital transformation through digital consultancy, upskilling, marketing, and technology. Our clients include world leaders like LVMH, Richemont, KERING, Shiseido, AmorePacific, L’Oreal, and Visa.
Approaching innovation through many complementary angles:
- Serial entrepreneurship: co-founding the VC-backed startup 礼好吗 Lihaoma (raised USD150K, 350 clients), founding the entrepreneur Bootcamp The Concept Lab.
- Startup acceleration: selected to Chinaccelerator Batch 11.
- Education: leading Shanghai University's global entrepreneurship program, teaching Innovation and Entrepreneurship at Jiaotong University.
- Community: President at IPWS, Co-Directing Startup Grind Shanghai chapter, startup mentor.
- Influence & Public Speaking: Forbes 30 Under 30, more than 30 public appearances including keynotes and panels.
Speaks English, Chinese, French and Spanish. Has lived and worked in China for 10 years.
Mr. Elijah Whaley
Mr. Elijah Whaley
Elijah Whaley is a content producer, marketer, and leading voice for influencer marketing innovation in China. Elijah has five years experience in China’s startup and influencer marketing space.
He is the Chief Marketing Officer at PARKLU. PARKLU is China’s premier influencer marketing technology platform and agency with 40,000+ influencers across 13 social media platforms, offering a combined reach of more than 600 million Chinese customers.
Elijah is also the Cofounder of the Chinese beauty influencer Melilim Fu. Melilim is a number one ranking Beauty Influencer on Weibo. Melilim and Elijah collaborate with global brands on a wide range of projects. Most recently, they produced a series of three short films for NBCUniversal to promote the new season of its hit reality series Keeping Up with the Kardashians in China.
Mr. Cyril Drouin
Mr. Cyril Drouin
Cyril Drouin is the CEO & CSO for BeyondBorderGroup. He is based in the Shanghai office. Beyond is a "route to market" cross-border platform platform between China and the rest of the world. Cyril has more than 20 years eCommerce and Digital experience in China and in Europe. Local and international companies came to rely on his eCommerce and digital marketing expertise. Cyril creates their successes in either optimizing or creating their digital & eCommerce presence in China and in Europe. Cyril is the former CEO of Publicis Commerce China and Chief Digital eCommerce officer for Publicis North Asia leading the practice on Google, Amazon, Instagram, Facebook, Tmall, JD, Wechat and social medias Cyril has helped successfully launch or grow over 20 major brands in the last 5 years only. Cyril has been cooperated successfully with GSK, Nestle, Ferrero, Kering, Mondelez, Sanofi, Bacardi, Heineken, Siemens, Beiersdorf, Moleskine to name a few. Cyril has been part of the Jury of multiples advertising festivals such as Adfest, DMAA International Digital Marketing Award Cyril is a regular well-respected speaker and trainer at various digital and eCommerce conferences. He hosts high-level training sessions about the Chinese eCommerce and Digital ecosystem in China and around the world. Cyril is teaching eCommerce and Digital Marketing to executive MBA students as well. Cyril holds a Master degree in IT & Mathematics. He is native in French and fluent in English, also has a good command of Chinese.