[Onsite Training 线下培训] GA series 有效的政策研究，助力企业实现业务目标（中文授课） Go back »
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Time2020-11-18 | 09:00 - 17:00
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Venue:European Chamber Beijing Chapter, 4th Floor, Office C405, Lufthansa Centre
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Address:
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Fee:Members: 2400 |
Non Members: 2900
Good performance in government affairs and guide enterprises to achieve business objectives through continuous research
课程目标：Course objective
中国政府对国家经济的影响力是巨大的，特别是在多变的国际政治经济环境、以及新冠疫情影响的经济形势下，中国政府成为跨国公司业务发展和日常运营中越来越重要的利益相关方，这提升了政府事务工作在目前对企业的重要性，同时，也给政府事务工作提出了更大的要求和挑战，专业、有深度地做好政府事务与政策研究，成为宏观管理背景下，从政府事务角度为企业实现业务目标的重要战略基石。
本课程旨在帮助商务人士更好地理解中国政府部门的工作，与重要的利益相关方建立有效的沟通渠道，特别是在外部环境变化、政策频出的背景之下，了解政策制定的流程、分析政府宏观管理对企业的影响，为企业解决问题、实现业务目标提出战略建议，更有效地向政府表达利益诉求、树立积极的企业形象，并获得政府与企业的双赢。
The Chinese government plays an important role in the economy. Especially in the changing international political and economic environment and the economic situation affected by the covid-19 pandemic, the Chinese government is an increasingly important stakeholder in the business development and the daily operations of multinational companies, which enhances the importance of government affairs to enterprises at present, and creates greater requirements and challenges to government affairs practitioners. Professional and in-depth government affairs and policy research has become an important strategic foundation stone for enterprises to achieve business objectives from the perspective of government affairs under the macro administration background.
This course is designed to assist business people to better understand the work of Chinese government and to establish effective communication channels with important stakeholders, especially in the context of more uncertainties of the external environment and frequent changing policies, to understand the policy-making process, analyze the impact of government macro-administration on enterprises, provide strategic suggestion for enterprises to solve problems and achieve business goals, advocate to the government more effectively, establish a positive corporate image, and achieve win-win between government and enterprise.
课程特点：Course feature
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务实：由从事政府事务工作的高级专业人士设计并讲解，分享诸多先进的实操经验，并提供以实用为导向的可操作模板。
Practical: It is designed and conducted by senior GA practitioners. It is loaded with best practices and offers operational templates that can serve as a practical guidance. -
参与：本课程是以理论和经验为基础的亲身参与，为参与者讲解来自真实工作中的各种不同情境，其中包括模拟场景、角色扮演、互动讨论等环节，以及结合各种实际案例的集中分享和分析，旨在帮助参与者充分学习知识点。
Hands-on: The course is both theory-driven and experience-based with hands-on participation. Participants will be presented with several scenarios from real work, including simulation scenarios, role-playing, interactive discussions, as well as
课程受众：Who should attend
- 跨国公司高层管理人士：在解读中西方文化差异的基础上，希望加深对中国政府和政策的了解广度和深度，并运用政府事务引领企业在中国的发展。Senior Executives of Multi-national Companies: Aiming to expand and deepen their understanding of the Chinese government and policies on the basis of understanding the differences between Chinese and Western cultures, and leverage the government affairs to guide the company’s development in China.
- 政府事务专职人士：从事政府事务工作，希望能持续对自身工作技能进行战略、系统性的提高。GA Professionals: Working in the government/ public affairs, aiming to continuously and systemically improve the working skillset from a strategically perspective.
- 商务人士：从事公关、传播、企业社会责任、法务、工厂运营管理等日常工作，需要与政府部门沟通企业诉求，希望通过系统性学习，做好相关工作。Business People: Working in the PR/ Communications/ CSR/ Legal/ Plant Operation and Management, etc. with the responsibility to communicate or even advocate with the government stakeholders, and hope to do a good job through systematic learning.
课程大纲：Course outline
1. 专业化政府事务的演变 Evolution of Professional Government Affairs
- 跨国公司政府事务在中国的演进过程和发展方向
The evolution process and developing direction of MNCs’ Government Affairs work in China
- 从变化的环境看变化中的政府事务，在不断发展的政治经济新形势下，与时俱进地做好工作
Viewing the changing government affairs in a changing environment, and keep pace with the times under a constantly evolving political and economic circumstance
2. 建立政府关系，做好利益诉求 Establish Government Relation and Advocate Well
- 了解中国政府部门的结构与管理体系
Understand the structure and management system of the Chinese government - 建立系统专业的政府关系网络，在双赢原则的基础上，帮助企业实现业务目标
Establish a systematic and professional government relations network to help companies achieve business objectives based on the win-win principle - 在研究与系统建设的基础上，专业化地处理政府事务危机和现场查访
Professionally handle government affairs crisis and on-site inspection based on research and system construction - 理解中西方文化差异，管理协调内部和外部的利益相关方，有效进行利益诉求
Understand the differences between Chinese and Western cultures, manage and coordinate internal and external stakeholders, and effectively advocate
3. 政策研究的几大要素 Key Elements of Policy Research
- 监测、收集：有效监测企业关心的重要政策，获取相关有用信息，并从中央、地方和行业等不同角度，全面了解政策的具体要求
Monitoring and collection: Effectively monitor important policies that of company’s interest, get relevant useful information, and fully understand the specific requirements of the policies from different perspectives such as the central, local and industry - 研究、分析：通过理解政策出台的过程和背景情况，以及政策条文的深刻含义，以多种方法进行针对性研究，做出相应的影响分析
Research and analysis: Through understanding the policy-making process and background, as well as the exact meaning of policy provisions, conduct targeted research through multiple analytical methods, and make corresponding impact analysis - 报告、建议：结合企业的业务情况，解释政策的具体含义，通过各种形式向公司进行汇报，并为高层提出以解决方案为导向的建议，来应对问题、把握发展机遇
Reporting and suggestions: Combining the business status of the enterprise, explain the non-explainable, report to the company through various forms, and provide solution-driven recommendations to the senior management about how to deal with problems and seize development opportunities
4. 政府事务研究与企业的战略发展 Government Affairs Research and the Strategic Development of Enterprises
- 以政府关系和政策研究为基础，找到双赢点，做好利益诉求
Based on government relations and policy research, find the win-win point, and drive business advocacy - 有理论指导的专业调研
Professional research with theoretical guidance - 从战略发展的高度，做有深度的研究
Conduct in-depth research from the perspective of strategic development
Agenda:
08:45-09:00, registration
09:00-12:00, morning session
12:00-13:00, lunch break
13:00-17:00, afternoon session
注意事项：
仅限20席，请于2020年11月15日前报名缴费。
缴费可通过银行转账或联系商会工作人员。
付款方式：报名后请将培训费汇款至以下账户，并在银行转账单上附注 BJ20201118
A/C Name: 中国欧盟商会
A/C No.: 7110210182500027543
China CITIC Bank 中信银行京城大厦支行
北京市朝阳区新源南路6号京城大厦
取消政策:
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Speakers
Mr. Brent Yuan
Brent Yuan joined Yuan Associates in January 2010 and become a partner in January 2017.
As the Senior Director for Yuan Associates, Mr. Yuan is responsible for client services in multiple sectors like manufacturing, chemical, consumer goods, agriculture, services, pharmaceuticals, and IT, etc. Mr. Yuan focuses his energy on helping international clients to promote corporate reputation and address operational challenges, specializing in government relations and external communications. Since July 2016, Mr. Yuan has been the firm’s key trainer for the Government Affairs Training Program of the American Chamber of Commerce and the European Union Chamber of Commerce in China, which has received massive positive recognition after years of operation.
Mr. Yuan has valuable experience working with multinational companies, concentrating in public relations, branding, crisis management, and media relations from ten years of professional experience in relevant fields at both media outlets and multinational enterprises. Before joining Yuan Associates, Mr. Yuan worked as a public communication supervisor to several multinational enterprises, including BMW and Amway. Prior to working in the public relations sector, Mr. Yuan started his career as a reporter for China Construction Machinery magazine, during which time he interviewed over 40 presidents of multinational companies.
Mr. Yuan holds a bachelor’s degree in English from Beijing International Studies University.
袁元先生于2010年1月加入远海鹰咨询，2017年1月成为公司合伙人。作为高级总监，袁元先生主要负责为客户提供政府事务服务，他拥有为跨国公司进行政府关系、企业公关和危机管理的丰富经验。
在加入远海鹰咨询之前，袁元先生拥有十年的公共关系和市场沟通领域工作经验。他曾是《中国工程机械》杂志的知名记者，采访过40余位国际企业巨头，之后供职于宝马、安利等跨国公司，担任公关主管。
加入远海鹰咨询之后，袁元先生服务过的客户涵盖制造业、化工、农业、消费品、服务业、医药、电子信息等行业，包括老城堡集团、国际纸业、美泰、汉高、芬欧汇川、康明斯、动视暴雪、保时捷、益赛瑞普和贸宜等。袁元先生也同时负责政府事务培训、新业务拓展、合作伙伴沟通等工作，并从2016年7月开始，在中国美国商会和中国欧盟商会等平台上，进行政府事务系列课程的培训，获得了广泛的认可。
袁元先生拥有北京第二外国语学院经济英语学士学位。