Do you include a risk management plan when planning significant communication activities? A risk management plan should be a part of every important communication activity to ensure that you can minimize the impact of potential problems and are not taken by surprise if something goes badly wrong.
Chinese consumers are not so quick to forgive and forget brands that offends them in one way or another. Management of risk in your communication should be included in all levels of planning. This webinar will brief you on the common PR mistakes that exist in branding, and practical ways to mitigate and win back the consumer’s mind, as well as useful tactics to protect your company from the legal perspective.
Registration deadline: Tuesday 26th April COB
How to pay:
Members: while registrating the webinar
Non-members and members who didn't pay when registrating: will receive a payment notification email with WeChat QR code prior to the event date
Payment deadline: Wednesday 27th April afternoon
Advisory Council members: two free tickets for each member
ZOOM link: will be shared with PAID registrants on Wednesday 27th April late afternoon, in an email
Invoice: digital 普票 will be issued to registrants who applied when doing registration, in 10 work days from the 28th April.
Agenda:
14:30-14:35 Opening Remarks by Dr Ioana Kraft, the General Manager of Shanghai Chapter, European Chamber
14:35-15:05 Keynote Speech One: Lessons from Foreign Brand’s PR Mistakes in China by Mr Mark Tanner, Founder and Managing Director, China Skinny
15:05-15:35 Keynote Speech Two: Practical “Dos” and “Don’t” When Facing Risks in Public Opinions by Ms Ulan Tuya, CEO of Ulan Consultancy
15:35-16:05 Keynote Speech Three: How to Effectively Prevent and Control Risks Associated with Public Opinions from the Legal Perspective, by Mr Michael Gu, Founding partner, AnJie Law Firm
16:05-16:20 Q&A
16:20-16:30 Closing Remarks by Ms Mei Chu, Senior Marketing and Events Manager, European Chamber Shanghai Chapter
Terms & Conditions:
Events have limited capacity so to ensure your attendance we encourage advance online registration for all our events. We cannot guarantee entry to anyone not registered in advance.
All our events are held in English and follow the Chatham House Rule unless otherwise stated.
Cancellation Policy:
If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.
To cancel you can: 1) email at tyji@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website
Advisory Council Policy:
Members of the Advisory Council may receive complimentary admission to Chamber seminars, conferences and factory visits up to two attendees per event. Additional participants will be charged at the member rate.
Advisory Council members will still be charged the standard member rate for participation in training courses and special events, such as gala balls, government appreciation dinners, or admission to tournaments.
Disclaimer 免责声明:
Participants must maintain proper social distancing norms and abide by the Shanghai Municipal Government’s Epidemic Prevention and Control Rules (eg. wearing masks and so on). If you do not follow the relevant regulations, the European Union Chamber of Commerce in China assumes no responsibility for any of your physical discomfort caused during and after the event. Thank you for your cooperation.
Please note that the European Union Chamber of Commerce in China (as the host of the event) might take photographs from the event and post these on its public webpage (or social media platforms) in order to create awareness of these events. By attending this event you consent to the European Union Chamber of Commerce in China taking and using such photographs as described above.