Objectives:

Are you, your team, and your company "Crisis Ready"?

If photos of an accident or claims of a discrimination case involving your company went viral on WeChat or were reported online via the media, would you/your team be able to contain and control the damage?

Is your Crisis Communications Plan water-tight in today's digitized environment? Do all employees understand and follow the plan? Is it feasible and effective in an actual crisis situation?

Join our Senior Consultant, Dr. Laurie Underwood, for this highly interactive, full-day training.

Language: English

Target group:

This training is ideal for anyone tasked with protecting the public image of their company. Participants may include: Corporate Spokespersons, Communications Directors, Health & Safety Managers, or other executives or managers responsible for crisis management, crisis communications, or company brand image.

Key learning points:

• How to react to a crisis situation at work: a) in the first 15 minutes, b) first 2 hours, c) first day, d) until resolution – to effectively manage internal and external communication.

• How to assess the effectiveness of your company's Crisis Communications Plan: Is it up-to-date, realistic, and feasible given today's highly digitized work environment? Is the social media policy clear, easy to follow, and fully understood by employees? Do employees know when and when not to post information about a crisis on WeChat? Do all employees know when and how to respond to media?

• How to leverage the media and social media influencers: Receive tried-and-tested advice on how companies can best contain the damage caused by negative postings and reports.

• Spokesman training: In an actual crisis, any company representative may need to act as designated spokesman (reporters won't wait for the spokesman to arrive). Participants learn detailed do's and don'ts for representing their company to the media.

• Video-taped crisis statements: Learn professional tricks and tips for successfully delivering live statements on TV and during under high pressure press briefings. 

• Managing a press conference: How to maintain control and protect the company's image during an aggressive crisis briefing to media

Discount：

A. A 5% early bird discount for those who register two months in advance

B. A 10% discount will be offered to participants who take 2 sessions, or companies that send 2 employees to the same session

C. A 15% discount will be offered to companies that send 3 employees to the same session

D. A 20% discount will be offered to companies that send 4 employees to the same session

Yearly Workshop Calendar: 

Speakers

Dr. Laurie Underwood

Senior Consultant

Dr. Laurie Underwood

Senior Consultant

View speaker details

Dr. Laurie Underwood is a specialist in crisis management and leadership, published author of best-selling China business books, and a business-school professor and seasoned consultant with more than 20 years of work experience in Greater China. She assists clients through her rich prior corporate experience as Director of Communications for Air Liquide (Asia Pacific), MRIC Group (Greater China), DKSH (China), CEIBS, and American Chamber of Commerce in Shanghai, and through her teaching experience with business schools including CEIBS, Fudan, NYU Shanghai, Duke, Skema, EmLyon, Kedge, Indian Institute of Technology, and more.

Currently, Dr Underwood is based in Paris, where she serves as Head of Marketing Management Major, Marketing Department, IESEG School of Management (Paris). She continues to work with Sino Associates as a senior advisor specializing in Crisis Management, Leadership, Corporate Communications, and Cross-cultural Management.

She has co-authored three top-selling China business books: China CEO (Wiley, 2006), China Entrepreneur (Wiley, 2009), China CEO II (Wiley, 2020) written together with Prof. Juan A Fernandez (Dean of CEIBS MBA Program). In addition, her business cases have been published in China Business Casebook (Ethics International Press, 2023), and her research on sustainable marketing has been published in the annual CEIBS ESG White Paper (2018 – 2023).
 
Prof. Underwood holds Doctorate in Business Administration from Grenoble Ecole de Management, a Chief Marketing Officer Certificate and Masters in Business Administration Degree from China Europe International Business School (CEIBS). She is fluent in English and conversant in Chinese and French.

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