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Robin Trebbe is the Vice President of Adidas Greater China responsible for growing the sports categories in the region.
Trebbe has over two-decades global experience in the retail sector with a focus on Germany, APAC including the Greater China. Before joining Adidas, he worked at INTERSPORT where he was responsible for the implementation of their global strategy and for developing their multichannel e-commerce strategies in China and APAC.

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Benjamin is heading BVB’s office in Shanghai which was established in 2017; Formerly he was leading the China business for league-opponent Bayer 04 Leverkusen and transferred to Borussia Dortmund. With his whole family coming from the area of Dortmund he was born with a black & yellow heart. With its presence in East Asia Borussia Dortmund is emphasizing its efforts to maintain the leader for youth football development and to be close to its magnificent fans & partners.

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Over the past decade, Xinyun Huang has successfully established and leads LOBECO’s China office, a premier digital communication agency specializing in sports and sponsorship marketing across Europe. Bridging the needs from Europe, she has built a local expert team dedicated to enhancing the digital presence and business impact for top German football entities such as FC Bayern, Bundesliga, the German National Team, and prominent athletes like Thomas Müller and Jamal Musiala. She also serves sponsors like Paulaner and Viessmann, always striving to create synergistic business cases that benefit sports IPs, sponsors, and media platforms in China.
With professional and educational backgrounds in both China and Europe, Xinyun leverages her intercultural expertise to bridge differing needs and perspectives, fostering a deeper mutual understanding in the sports marketing domain between China and Europe.

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Sissi Li, representative of A.S.O. in Greater China. Amaury Sport Organisation is a company that owns, designs and organises top international sporting events. Specialised in the ‘non-stadia’ events, it has in-house knowledge of professions linked to organisation, media and sales of sports events.
A.S.O. is involved in 5 major sports including cycling with the Tour de France, motor sports with the Dakar, mass events with the Schneider Electric Marathon de Paris, golf with the Lacoste Ladies Open de France and sailing with production and distribution of images for prestigious races.
Amaury Sport Organisation is a subsidiary of the Amaury Group, media and sport group that owns the newspaper L’Equipe.
Sissi Li, serves as instructor at Emlyon Sport programme, Neoma business school and Shanghai university of sport.

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Martin Zhang is a German-born Chinese working as Director of International & New Business for Jung von Matt NERD in Asia. JvM NERD curates a new pop culture for a new generation: a full-service creative & media agency for gaming, nerd culture, fandom communities, web3 and next-gen consumers. Jung von Matt is an independent global creative company founded in Hamburg, Germany 1991 and in terms of awards for both creativity and efficiency the most successful advertising agency group in German-speaking countries. Prior to JvM, Martin was responsible for the Chinese market entry strategy for German Bundesliga club Borussia Dortmund (BVB) and the expansion of BVB's brand presence across China, Korea and Thailand.