16:05-16:55, Panel Discussion One: Transforming Youth Sports Participation and Community Involvement in China

Engaging in sports from a young age promotes physical fitness, mental well-being, social connections, and a sense of community. By encouraging youth to engage in sports, we lay the foundation for healthier lifestyles continuing into adulthood. How do we create a culture of health and fitness, where being active and making healthy choices are celebrated?

The purpose of the first speaker series is to inspire the next generation of young athletes.

1. Motivating and Engaging Young People to Participate in Sports:

• Raising awareness through traditional and social media.
• Utilising technology and innovation to make sports more accessible and appealing.
• Ensuring health information is consistent and comprehensive.

2. Measuring the Impacts of Initiatives:

• Ensuring inclusivity and accessibility in sports initiatives.
• Involving the community in sports projects.
• Key trends and future directions in youth sports development.

Ultimately, the first topic aims to create a sustainable and supportive environment for young athletes in China, enhancing the reach and impact of sports programs, and fostering a culture of health and fitness.

16:55-17:10, Break

17:10-18:00, Panel Discussion Two: The Power of Sports Sponsorship: Opportunities & Impact in China

Sports sponsorship in China offers brands opportunities for market penetration, appealing to diverse demographics, and promoting health and wellness. However, challenges include evolving consumer preferences, media fragmentation, and measuring impacts. How can brands create impactful and meaningful sponsorship campaigns?

The second speaker series aims to explore strategies for overcoming these challenges and maximising the effectiveness of sports sponsorships in China.

1. Engaging Audiences and Stakeholders, Communicating Impact:

• Strategies for engaging audiences and stakeholders.
• Mastering digital marketing strategies, leveraging social media platforms, and utilising big data analytics.

2. Building Sustainable Sponsorship Initiatives:

• Balancing commercial interests with promoting social equity.
• Collaborating with local governments, NGOs, and community organisations.

This speaker series unites industry leaders, policymakers, and community advocates to discuss how sponsors can contribute to the holistic health of diverse populations. Together, we can explore strategies, share best practices, and create a more inclusive and equitable future.

 18:00-19:00, Networking

Registration deadline: Monday 15^th July COB

How to pay:

Pay while registering online or on-site

Invoice: digital 普票 will be issued to registrants who applied when doing registration, in 10 workdays from 16^th July.

Terms & Conditions

Events have limited seating so to ensure your attendance we encourage advance online registration and payment. We cannot guarantee entry to anyone not registered in advance.

Events are held in English and follow the Chatham House rule unless otherwise stated.

Advisory Council Policy

Members of the Advisory Council may receive complimentary admission to Chamber seminars, conferences and factory visits up to two attendees per event. Additional participants will be charged at the member rate.

Advisory Council members will still be charged the standard member rate for participation in training courses and special events, such as gala balls, government appreciation dinners, or admission to corporate social events/tournaments.

For further information contact Maureen Dai mtdai@europeanchamber.com.cn 

Cancellation Policy

If you cannot attend the event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.

To cancel you can: 1) email sh.marketing@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website.

Disclaimer 免责声明：

Please note that the European Union Chamber of Commerce in China (as the host of the event) might take photographs from the event and post these on its public webpage (or social media platforms) in order to create awareness of these events. By attending this event you consent to the European Union Chamber of Commerce in China taking and using such photographs as described above.

Speakers

Mr. Robin Trebbe

Vice President adidas Greater China

Mr. Robin Trebbe

Vice President adidas Greater China

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Robin Trebbe is the Vice President of Adidas Greater China responsible for growing the sports categories in the region.
Trebbe has over two-decades global experience in the retail sector with a focus on Germany, APAC including the Greater China. Before joining Adidas, he worked at INTERSPORT where he was responsible for the implementation of their global strategy and for developing their multichannel e-commerce strategies in China and APAC.

Mr. Benjamin Wahl

General Manager BVB East Asia

Mr. Benjamin Wahl

General Manager BVB East Asia

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Benjamin is heading BVB’s office in Shanghai which was established in 2017; Formerly he was leading the China business for league-opponent Bayer 04 Leverkusen and transferred to Borussia Dortmund. With his whole family coming from the area of Dortmund he was born with a black & yellow heart. With its presence in East Asia Borussia Dortmund is emphasizing its efforts to maintain the leader for youth football development and to be close to its magnificent fans & partners.

Mr. Sébastien Bodennec

Managing Director China, Babolat

Mr. Sébastien Bodennec

Managing Director China, Babolat

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Based in Shanghai, Sébastien Bodennec has set up Babolat subsidiary in China and driven its growth with its teams (Sales, Marketing, Sport Marketing, Finance, Operations, HR, Legal). He also oversees the R&D and Quality teams based in Guangzhou. Sébastien holds an Executive MBA from HEC Paris with majors at Tsinghua and Fudan, and a master's degree in Business Administration.
Often qualified as “Intrapreneur”, Sebastien is particularly interested in creating new partnerships and new ways of development for our sports (Tennis, Badminton, Padel) and to detect our next professional players. Babolat Brand aims to create, initiate and develop bridges between sport and education in China, in pursuit of offering kids new ways of growing up with sports.

Ms. Xinyun Huang

Director China, LOBECO GmbH

Ms. Xinyun Huang

Director China, LOBECO GmbH

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Over the past decade, Xinyun Huang has successfully established and leads LOBECO’s China office, a premier digital communication agency specializing in sports and sponsorship marketing across Europe. Bridging the needs from Europe, she has built a local expert team dedicated to enhancing the digital presence and business impact for top German football entities such as FC Bayern, Bundesliga, the German National Team, and prominent athletes like Thomas Müller and Jamal Musiala. She also serves sponsors like Paulaner and Viessmann, always striving to create synergistic business cases that benefit sports IPs, sponsors, and media platforms in China.
With professional and educational backgrounds in both China and Europe, Xinyun leverages her intercultural expertise to bridge differing needs and perspectives, fostering a deeper mutual understanding in the sports marketing domain between China and Europe.

Mr. Li Zhang

Head of Media Relations East Asia, FC Bayern

Mr. Li Zhang

Head of Media Relations East Asia, FC Bayern

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Before joining FC Bayern in 2016, Zhang Li used to be a journalist covering German football for 15 years. As Head of Media Relations East Asia, he started to service FC Bayern from the very first date of the opening of its Shanghai Office. With good relations and network with CCTV, Xinhua News Agency and other major media, Zhang Li is responsible for media cooperation, including social media management, of FC Bayern in not only China, but also East Asia.
FC Bayern has more than 123 million followers in China and communicating with these fans, online and offline, is one of the most important components of Zhang Li and his team’s work. Zhang Li is also a famous football commentator in China and has worked as German football commentator on CCTV, PPTV, Migu and other platforms for ten years.

Mr. Jerry Wang

Managing Director —— Greater China of SPORTFIVE

Mr. Jerry Wang

Managing Director —— Greater China of SPORTFIVE

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Jerry Wang, a Peking University alumnus, began his sports industry career at Dentsu China and has served as the Managing Director of SPORTFIVE Greater China since April 2023. Under his leadership, SPORTFIVE has thrived despite global economic slowdowns and geopolitical risks, achieving over $30 million in operating revenue.
Jerry Wang and his team are committed to exploring new frontiers in sports marketing, focusing on innovative solutions that enhance brand engagement and productivity. His forward-thinking approach ensures SPORTFIVE remains at the forefront of the industry.

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